Question
Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 135 100% Variable expenses 81 60% Contribution margin $ 54
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | |||
Selling price | $ | 135 | 100% | |
Variable expenses | 81 | 60% | ||
Contribution margin | $ | 54 | 40% | |
Fixed expenses are $87,000 per month and the company is selling 2,900 units per month.
Required information
Required:
1-a. The marketing manager argues that a $9,200 increase in the monthly advertising budget would increase monthly sales by $21,000. Calculate the increase or decrease in net operating income.
1-b. Should the advertising budget be increased?
Yes | |
No |
2-a. Refer to the original data. Management is considering using higher-quality components that would increase the variable expense by $5 per unit. The marketing manager believes that the higher-quality product would increase sales by 20% per month. Calculate the change in total contribution margin.
2-b. Should the higher-quality components be used?
Yes | |
No |
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