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Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 100 100% Variable expenses 61 61 Contribution margin $ 39
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | |
---|---|---|
Selling price | $ 100 | 100% |
Variable expenses | 61 | 61 |
Contribution margin | $ 39 | 39% |
Fixed expenses are $80,000 per month and the company is selling 3,700 units per month.
Required:
1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $8,500, the monthly sales volume increases by 100 units, and the total monthly sales increase by $10,000?
1-b. Should the advertising budget be increased?
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