Question
Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 60 100 % Variable expenses 39 65 Contribution margin $
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | ||||||
Selling price | $ | 60 | 100 | % | |||
Variable expenses | 39 | 65 | |||||
Contribution margin | $ | 21 | 35 | % | |||
Fixed expenses are $72,000 per month and the company is selling 4,200 units per month.
Garrison 16e Rechecks 2017-05-02
Exercise 5-5 Part 1
Required:
1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,600 and monthly sales increase by $23,000?
1-b. Should the advertising budget be increased?
How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,600 and monthly sales increase by $23,000? (Do not round intermediate calculations.)
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Should the advertising budget be increased?
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