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Data for Hermann Corporation are shown below: Per Unit Percent of Sales Selling price $ 70 100 % Variable expenses 49 70 Contribution margin $
Data for Hermann Corporation are shown below:
Per Unit | Percent of Sales | ||||||
Selling price | $ | 70 | 100 | % | |||
Variable expenses | 49 | 70 | |||||
Contribution margin | $ | 21 | 30 | % | |||
Fixed expenses are $74,000 per month and the company is selling 4,400 units per month.
Required:
1-a. How much will net operating income increase (decrease) per month if the monthly advertising budget increases by $9,800, the monthly sales volume increases by 100 units, and the total monthly sales increase by $7,000?
1-b. Should the advertising budget be increased?
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