Answered step by step
Verified Expert Solution
Question
1 Approved Answer
Data for Herron Corporation are shown below: Per Unit Percent of Sales Selling price $ 80 100% Variable expenses 64 80% Contribution margin $ 16
Data for Herron Corporation are shown below: |
Per Unit | Percent of Sales | |||
Selling price | $ | 80 | 100% | |
Variable expenses | 64 | 80% | ||
Contribution margin | $ | 16 | 20% | |
Fixed expenses are $74,100 per month and the company is selling 4,600 units per month.(Input the amount as apositive value. Do not round intermediate calculations. Round your answer to 2 decimal places.) |
Exercise 5-5 Part 1
Required: | |
1a. | The marketing manager believes that an $7,400 increase in the monthly advertising budget would increase monthly sales by $17,000. Calculate the increase or decrease in net operating income. |
Net operating income | (Click to select)decreasesincreasesby | $ |
1b. | Should the advertising budget be increased ? | ||
|
Exercise 5-5 Part 2
2a. | Management is considering using higher-quality components that would increase the variable cost by $6 per unit. The marketing manager believes that the higher-quality product would increase sales by 14% per month. Calculate the change intotal contribution margin. |
Total contribution margin (Click to select)decreasesincreasesby | $ |
2b. | Should the higher-quality components be used? | ||
|
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started