data from 1-250 provided from excel

Boomers use a variety of "Campaigns" to engage with all contacts on their database. All aigns and Promotions campaigns invite members to renew their membership and non-members to join. Assume that you are recruited by the Boomers as a business analyst. You have been asked by Ms Christy Collier, the General Manager, to analyse a sample of 250 randomly selected campaigns from the past 10 years alongside new memberships from January 2011 to December 2020. Christy requires answers to the following questions. Your responses will be used as part of a report to the Managing Board. Christy's questions together with guidelines (shown in blue) are presented below. For all questions use a 5% level of Significance la = 5%). 1. Campaign Revenue is an important measure for the Deakin Melbourne Boomers. Please provide details of the average "Campaign Revenue" in different "Campaign Types". Create suitable tables of summary statistics and at least one graph, calculate 95% confidence interval estimates for the average "Revenue" for each "Campaign Type", in the conclusion section write a (one sentence) conclusion for each "Campaign Type" (e.g., "am 95% confident...") in the Conclusion section, in one sentence, answer the question "Which "Campaign Type" generates the highest Revenue?" . Note: a brief interpretation of your analysis for this question must be included in your report to Christy. analysis is correct. 2. The Melbourne Boomers aim to have an equal number of Campaign Types. Is there any "Campaign Type" that, proportionally, is represented more (or less) than others? Calculate 95% confidence interval estimates for the proportion of campaigns in each "Campaign Type" in the Conclusion section write a (one sentence) conclusion for each "Campaign Type" (0:2,"nam 95% confident..). . in the Conclusion section, in one sentence, answer the question "Is there any "Campaign Type that, proportionally, is represented more or less than the others? . Note: a brief interpretation of your analysis for this question must be included in your report to Christy In Assignment 1, you created tables and graphs regarding different campaign types. Compare your analysis with the provided Assignment 1 solution to ensure your analysis is correct. 3. Assuming that "Campaign Success" is approximately normally distributed, answer the following questions for each individual "Campaign Type". What is the probability that "Campaign Success" is above 75 for each "Campaign Type"? You will need to create suitable comparative summary measures and histograms (with bins = 10, 20, etc) for "Campaign Success in different "Campaign Types", for each "Campaign Type" calculate the probability of "Campaign Success" being more than 75, in the Conclusion section write a (one sentence) conclusion for each "Campaign Type" (e.g., "The probability that Campaign Success..."). . Note: a brief interpretation of your analysis for this question must be included in your report to Christy E 3 1 Campaign ID Type 2 1 Team 3 2 Special Events 4 3 Promotions 5 4 Team 6. 5 Team 7 6 Special Events 8 7 Promotions 9 8 Team 10 9 Team 11 10 Special Events 12 11 Special Events 13 12 Promotions 14 13 Team 15 14 Team 16 15 Special Events 17 16 Promotions 18 17 Promotions 19 18 Team 20 19 Team 21 20 Special Events 22 21 Promotions 23 22 Promotions 24 23 Special Events 25 24 Promotions 26 25 Team 27 26 Team 28 27 Special Events 29 28 Promotions 30 29 Team 31 30 Team 32 31 Special Events 33 32 Promotions 33 Team 35 34 Team 36 35 Special Events 37 36 Soecial Events Media Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Reach (NUM) Success 102 7110 974 141 99 3755 845 1123 56 98 832 454 2933 387 5667 6079 72 81 1156 1234 622 6581 84 898 4992 74 4583 876 225 88 4685 934 63 53 547 978 G New Members Revenue 59 80 $ 36 781 $ 56 167 $ 52 84 $ 61 80 $ 62 446 S 69 155 S 91 182 S 93 56 $ 84 80 $ 64 153 $ 98 115 $ 72 363 S 88 109 S 61 637 $ 57 678 $ 100 72 $ 63 78 $ 19 186 $ 40 193 S 83 132 S 72 728 S 66 78 $ 90 160 S 90 569 $ 100 74 S 72 528 $ 74 158 s 54 93 $ 97 79 $ 57 539 $ 76 163 5 33 63 $ 100 53 $ 67 125 $ 46 168 S 2,909 12,138 4,719 3,145 2,939 7,285 4,604 5,116 2,114 2,747 4,496 3,286 5,838 3,402 10,114 10,543 2,701 2,898 5,242 5,259 3,809 14,422 2,829 4,493 9,043 2,876 8,350 4,508 3,205 2,866 8,645 4,690 2,536 2,070 3,736 4.617 A B 38 39 40 37 38 398 5190 39 41 40 41 450 5828 3099 42 43 44 45 46 47 48 49 42 43 44 45 46 47 48 49 54 62 1415 1281 389 50 51 52 53 54 55 56 57 58 59 60 61 62 50 51 52 53 54 55 Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team 36 68 65 83 74 76 83 25 63 5 77 66 15 76 63 29 40 1 99 77 50 68 62 43 Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website 4794 117 362 5917 57 5931 1508 121 84 411 743 582 41 381 56 57 58 110 $ 589 $ 115 $ 653 $ 380 $ 54 $ 62 $ 212 $ 198 $ 109 $ 549 $ 82 $ 106 $ 662 S 57 $ 663 $ 221 S 82 $ 78 $ 111 $ 144 $ 128 $ 41 $ 108 $ 189 $ 153 $ 321 $ 129 $ 756 $ 529 $ 79 $ 50 $ 162 $ 159 $ 127 $ 532 $ 81 $ 107 $ 694 $ 82 $ 455 S 153 $ 104 $ 3.200 9335 3,351 10,268 6,148 2,087 2,397 4,729 5,350 3,328 8,808 3,009 3,044 10,401 2.361 10,405 4,962 3,160 2,741 3,279 4,109 3,716 1,766 3233 5,316 4,532 5,164 3,570 11,850 8,374 2,827 1,916 4,538 4391 3,774 8,368 2.990 3,199 10,841 3,167 7.470 4326 3,206 59 60 61 62 63 63 64 65 66 67 68 69 40 77 12 36 76 46 81 71 72 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 1186 831 2508 586 6855 4587 87 50 919 888 568 4617 106 371 6243 122 38-48 826 341 74 75 76 77 78 79 80 61 69 40 79 70 12 97 61 77 62 67 D F G H 80 81 B2 83 Team Special Events Promotions Team Team 81 B2 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 100 35 83 73 100 91 54 87 300 71 2 36 49 78 87 37 36 2 80 37 Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Email Facebook Social Media Website Emai Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook 2.881 13,993 4,525 3,151 2,381 3,535 5,035 3,387 5,679 3,048 12,150 11,971 2,535 1.935 5,206 4,738 3,850 12,339 2,745 3,283 9,349 2,296 6,704 5,067 3,556 104 105 106 107 2.914 108 99 8437 976 159 66 575 1124 248 2814 308 7038 7071 66 49 1205 1382 597 10593 96 258 5226 64 3513 1132 563 121 4783 1184 74 54 854 1175 43 03 712 4893 5796 74 76 717 1525 765 3155 66 863 2013 44 6693 1144 203 56 4146 1316 600 118 925 85 86 87 BB 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 8,739 5,155 2,738 80S 1491 $ 168 86 5 66 $ 128 $ 182 $ 95 $ 351 $ 101 $ 774 $ 777 $ 66 $ 49 $ 191 $ 208 $ 130 $ 795$ 80 $ 96 $ 593 $ 64 $ 421 $ 183 $ 126 $ 82 $ 548$ 188 $ 74 $ 54 $ 156 $ 188 $ 43 $ 550 $ 141 $ 559 $ 650 $ 74 $ 76 $ 142 $ 223 $ 147 $ 386 $ 66 $ 156 $ 2715 44 $ 739 $ 184 $ 90 $ 56 $ 485 $ 202 $ 130$ 825 2,132 80 85 67 91 61 73 90 24 87 12 91 15 77 66 88 81 84 93 13 71 109 110 111 112 113 114 115 116 1121 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 Team 4,677 5,330 2,074 8,685 4,119 8,889 10,472 2,615 2,807 3,832 4,953 4,054 6,431 2,279 4,403 5,984 1,725 11,546 5,191 3,282 2,399 7,654 4,498 3,899 2,841 4,818 Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Specs Email 71 89 86 80 19 7 Facebook Social Media Website Email Facebook Social Media Website Email 136 56 5,123 4,006 8,739 3.829 11,460 15,847 2,560 2.184 5.167 4,592 3,771 9,732 2,898 3,703 10,036 2,025 8,519 5,384 2,932 2,776 14,212 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 59 160 161 152 163 164 165 166 167 168 169 170 171 172 173 174 175 175 172 178 179 180 181 382 183 186 185 186 187 188 189 190 191 192 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook 1174 604 4745 638 6527 9600 72 58 1175 895 558 5455 78 589 5636 52 4615 1208 97 80 8916 839 345 71 361 1337 300 3048 136 6136 3382 138 81 681 1312 565 8561 74 677 5012 57 3244 1056 242 63 3356 1160 314 70 82 1354 771 6559 721 3249 3029 7 75 88 44 60 93 46 78 27 62 15 49 86 87 45 90 74 46 21 83 22 81 54 80 84 57 46 91 96 64 88 73 66 74 32 2 1 66 42 8 79 75 87 40 36 100 45 21 187 $ 130 $ 545 5 134 $ 7235 1030 72 S 58 $ 188 $ 160 $ 126 S 616 $ 78 $ 129 $ 634 $ 52 $ Saz $ 191 $ 80$ 78 $ 923 154 $ 105 71 $ 1065 204 $ 100 $ 375$ 84 $ 684 408 84 $ 78 $ 138 $ 201$ 127 $ 767 $ 74 $ 138 $ 571 $ 57 $ 394 176 $ 94 $ 63 $ 406 $ 186 $ 101 $ 20$ 78 $ 205 $ 147 $ 726 $ 142 395 $ 373 $ 3,111 2,670 2,993 4,528 3,040 6,052 3,069 10,751 6,805 3,120 2,645 4,112 4,369 3,681 11,971 2,542 4,000 9,172 2,090 6,322 5,024 3,390 2,334 6,642 5,282 3,059 2,632 3,008 4,500 4,222 11,263 4,029 6,414 6,054 51 74 35 26 95 83 Data Description Campaign Membership Q1 Q2 95 192 Special Events PROMOTION Facebook Facebook ma A 190 393 392 193 194 195 196 87 66 HE SE 16 07 Social Media Social Media Web 89 95 EP 22 78 Special Events Promotion Promotion Spec Events Promotions Team Promotions Secvents Promotions Team 59 16 Website Facebook Facebook Web 200 201 202 203 204 205 205 207 203 201 210 911 212 211 214 215 Facebook 1249 3029 48 13 802 848 28 8180 90 421 4859 4300 426 6519 2279 23 66 1057 980 368 5124 88 214 6153 195 19 200 201 202 203 204 205 206 207 205 205 210 231 212 6,414 6,054 1.962 2.964 4,299 4,106 1.377 13,801 2,789 3,246 3,824 7.945 3,373 11,325 13,298 2,719 2,368 4,874 4,626 3,143 9,223 2,978 3,379 10,725 2,854 5,252 3,890 3,18 2.897 13,578 Species Team Team Special Events Perations Team Social Media Social Media Website Facebook Web 233 Sevents Spec Events Promo Facebook Som Media Website 1261 700 352 56 Team So Events Promo Promotions Team 7893 850 714 4.424 2171 213 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 99 3955 3735 48 78 151 $ 1555 28 $ R$ 79 112 556 500 $ 113 7225 8485 735 665 176 $ 168 $ 1075 582 79 $ 915 685 $ 775 196 $ 140 $ 1055 80 8595 155 S 141 $ 66 $ 107 $ 134 $ 109 $ 4685 1125 7475 507 $ 80 $ 815 145 $ 189 $ 1235 286 $ $1$ 142 $ 2695 35$ 701 4665 79 $ 79 $ 174 $ 190$ 91 $ 227 $ 84 $ 136 $ 1645 214 215 216 217 218 219 220 223 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 243 242 243 244 245 246 247 248 249 Special Events Promotions Promotions Special Events Promos T Social Media Web Em Website Soc Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media 62 20 22 20 62 96 1 83 SO 52 75 91 75 62 77 63 25 67 63 78 46 62 83 64 54 88 60 68 78 36 61 70 72 47 82 83 35 70 23 88 77 64 100 55 2 40 73 72 66 67 368 636 388 3975 420 6767 4367 99 114 749 1188 525 2164 51 720 1993 Facebook 235 237 3,951 2,523 3,046 3.752 3,484 7,403 3,290 11,771 8,019 2,901 2,819 4,101 5,202 3,537 6,21 1,959 3,989 5,865 1,558 11,008 7,651 2,752 2,793 4,930 5,201 3,047 5,198 2,939 3,839 4,623 BEC 239 240 241 Special Events Promotion Team Team Special Events Promotion ) Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Website Facebook Website Facebook Facebook SE 245 246 247 248 249 250 251 3521 Email c vt 4 Soal Media Website Facebook Email Website Facebook 6313 3963 85 85 1044 1204 212 1570 136 660 937 250 Boomers use a variety of "Campaigns" to engage with all contacts on their database. All aigns and Promotions campaigns invite members to renew their membership and non-members to join. Assume that you are recruited by the Boomers as a business analyst. You have been asked by Ms Christy Collier, the General Manager, to analyse a sample of 250 randomly selected campaigns from the past 10 years alongside new memberships from January 2011 to December 2020. Christy requires answers to the following questions. Your responses will be used as part of a report to the Managing Board. Christy's questions together with guidelines (shown in blue) are presented below. For all questions use a 5% level of Significance la = 5%). 1. Campaign Revenue is an important measure for the Deakin Melbourne Boomers. Please provide details of the average "Campaign Revenue" in different "Campaign Types". Create suitable tables of summary statistics and at least one graph, calculate 95% confidence interval estimates for the average "Revenue" for each "Campaign Type", in the conclusion section write a (one sentence) conclusion for each "Campaign Type" (e.g., "am 95% confident...") in the Conclusion section, in one sentence, answer the question "Which "Campaign Type" generates the highest Revenue?" . Note: a brief interpretation of your analysis for this question must be included in your report to Christy. analysis is correct. 2. The Melbourne Boomers aim to have an equal number of Campaign Types. Is there any "Campaign Type" that, proportionally, is represented more (or less) than others? Calculate 95% confidence interval estimates for the proportion of campaigns in each "Campaign Type" in the Conclusion section write a (one sentence) conclusion for each "Campaign Type" (0:2,"nam 95% confident..). . in the Conclusion section, in one sentence, answer the question "Is there any "Campaign Type that, proportionally, is represented more or less than the others? . Note: a brief interpretation of your analysis for this question must be included in your report to Christy In Assignment 1, you created tables and graphs regarding different campaign types. Compare your analysis with the provided Assignment 1 solution to ensure your analysis is correct. 3. Assuming that "Campaign Success" is approximately normally distributed, answer the following questions for each individual "Campaign Type". What is the probability that "Campaign Success" is above 75 for each "Campaign Type"? You will need to create suitable comparative summary measures and histograms (with bins = 10, 20, etc) for "Campaign Success in different "Campaign Types", for each "Campaign Type" calculate the probability of "Campaign Success" being more than 75, in the Conclusion section write a (one sentence) conclusion for each "Campaign Type" (e.g., "The probability that Campaign Success..."). . Note: a brief interpretation of your analysis for this question must be included in your report to Christy E 3 1 Campaign ID Type 2 1 Team 3 2 Special Events 4 3 Promotions 5 4 Team 6. 5 Team 7 6 Special Events 8 7 Promotions 9 8 Team 10 9 Team 11 10 Special Events 12 11 Special Events 13 12 Promotions 14 13 Team 15 14 Team 16 15 Special Events 17 16 Promotions 18 17 Promotions 19 18 Team 20 19 Team 21 20 Special Events 22 21 Promotions 23 22 Promotions 24 23 Special Events 25 24 Promotions 26 25 Team 27 26 Team 28 27 Special Events 29 28 Promotions 30 29 Team 31 30 Team 32 31 Special Events 33 32 Promotions 33 Team 35 34 Team 36 35 Special Events 37 36 Soecial Events Media Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Reach (NUM) Success 102 7110 974 141 99 3755 845 1123 56 98 832 454 2933 387 5667 6079 72 81 1156 1234 622 6581 84 898 4992 74 4583 876 225 88 4685 934 63 53 547 978 G New Members Revenue 59 80 $ 36 781 $ 56 167 $ 52 84 $ 61 80 $ 62 446 S 69 155 S 91 182 S 93 56 $ 84 80 $ 64 153 $ 98 115 $ 72 363 S 88 109 S 61 637 $ 57 678 $ 100 72 $ 63 78 $ 19 186 $ 40 193 S 83 132 S 72 728 S 66 78 $ 90 160 S 90 569 $ 100 74 S 72 528 $ 74 158 s 54 93 $ 97 79 $ 57 539 $ 76 163 5 33 63 $ 100 53 $ 67 125 $ 46 168 S 2,909 12,138 4,719 3,145 2,939 7,285 4,604 5,116 2,114 2,747 4,496 3,286 5,838 3,402 10,114 10,543 2,701 2,898 5,242 5,259 3,809 14,422 2,829 4,493 9,043 2,876 8,350 4,508 3,205 2,866 8,645 4,690 2,536 2,070 3,736 4.617 A B 38 39 40 37 38 398 5190 39 41 40 41 450 5828 3099 42 43 44 45 46 47 48 49 42 43 44 45 46 47 48 49 54 62 1415 1281 389 50 51 52 53 54 55 56 57 58 59 60 61 62 50 51 52 53 54 55 Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team 36 68 65 83 74 76 83 25 63 5 77 66 15 76 63 29 40 1 99 77 50 68 62 43 Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website 4794 117 362 5917 57 5931 1508 121 84 411 743 582 41 381 56 57 58 110 $ 589 $ 115 $ 653 $ 380 $ 54 $ 62 $ 212 $ 198 $ 109 $ 549 $ 82 $ 106 $ 662 S 57 $ 663 $ 221 S 82 $ 78 $ 111 $ 144 $ 128 $ 41 $ 108 $ 189 $ 153 $ 321 $ 129 $ 756 $ 529 $ 79 $ 50 $ 162 $ 159 $ 127 $ 532 $ 81 $ 107 $ 694 $ 82 $ 455 S 153 $ 104 $ 3.200 9335 3,351 10,268 6,148 2,087 2,397 4,729 5,350 3,328 8,808 3,009 3,044 10,401 2.361 10,405 4,962 3,160 2,741 3,279 4,109 3,716 1,766 3233 5,316 4,532 5,164 3,570 11,850 8,374 2,827 1,916 4,538 4391 3,774 8,368 2.990 3,199 10,841 3,167 7.470 4326 3,206 59 60 61 62 63 63 64 65 66 67 68 69 40 77 12 36 76 46 81 71 72 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 1186 831 2508 586 6855 4587 87 50 919 888 568 4617 106 371 6243 122 38-48 826 341 74 75 76 77 78 79 80 61 69 40 79 70 12 97 61 77 62 67 D F G H 80 81 B2 83 Team Special Events Promotions Team Team 81 B2 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 100 35 83 73 100 91 54 87 300 71 2 36 49 78 87 37 36 2 80 37 Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Email Facebook Social Media Website Emai Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook 2.881 13,993 4,525 3,151 2,381 3,535 5,035 3,387 5,679 3,048 12,150 11,971 2,535 1.935 5,206 4,738 3,850 12,339 2,745 3,283 9,349 2,296 6,704 5,067 3,556 104 105 106 107 2.914 108 99 8437 976 159 66 575 1124 248 2814 308 7038 7071 66 49 1205 1382 597 10593 96 258 5226 64 3513 1132 563 121 4783 1184 74 54 854 1175 43 03 712 4893 5796 74 76 717 1525 765 3155 66 863 2013 44 6693 1144 203 56 4146 1316 600 118 925 85 86 87 BB 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 8,739 5,155 2,738 80S 1491 $ 168 86 5 66 $ 128 $ 182 $ 95 $ 351 $ 101 $ 774 $ 777 $ 66 $ 49 $ 191 $ 208 $ 130 $ 795$ 80 $ 96 $ 593 $ 64 $ 421 $ 183 $ 126 $ 82 $ 548$ 188 $ 74 $ 54 $ 156 $ 188 $ 43 $ 550 $ 141 $ 559 $ 650 $ 74 $ 76 $ 142 $ 223 $ 147 $ 386 $ 66 $ 156 $ 2715 44 $ 739 $ 184 $ 90 $ 56 $ 485 $ 202 $ 130$ 825 2,132 80 85 67 91 61 73 90 24 87 12 91 15 77 66 88 81 84 93 13 71 109 110 111 112 113 114 115 116 1121 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 134 Team 4,677 5,330 2,074 8,685 4,119 8,889 10,472 2,615 2,807 3,832 4,953 4,054 6,431 2,279 4,403 5,984 1,725 11,546 5,191 3,282 2,399 7,654 4,498 3,899 2,841 4,818 Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Specs Email 71 89 86 80 19 7 Facebook Social Media Website Email Facebook Social Media Website Email 136 56 5,123 4,006 8,739 3.829 11,460 15,847 2,560 2.184 5.167 4,592 3,771 9,732 2,898 3,703 10,036 2,025 8,519 5,384 2,932 2,776 14,212 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 59 160 161 152 163 164 165 166 167 168 169 170 171 172 173 174 175 175 172 178 179 180 181 382 183 186 185 186 187 188 189 190 191 192 136 137 138 139 140 141 142 143 144 145 146 147 148 149 150 151 152 153 154 155 156 157 158 159 160 161 162 163 164 165 166 167 168 169 170 171 172 173 174 175 176 177 178 179 180 181 182 183 184 185 186 187 188 189 190 191 Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Promotions Special Events Promotions Team Team Special Events Promotions Team Team Special Events Promotions Team Team Special Events Special Events Promotions Team Team Special Events Promotions Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media Website Facebook Email Website Facebook Email Facebook Social Media Website Email Facebook Social Media Website Email Website Social Media Website Facebook Website Facebook Facebook 1174 604 4745 638 6527 9600 72 58 1175 895 558 5455 78 589 5636 52 4615 1208 97 80 8916 839 345 71 361 1337 300 3048 136 6136 3382 138 81 681 1312 565 8561 74 677 5012 57 3244 1056 242 63 3356 1160 314 70 82 1354 771 6559 721 3249 3029 7 75 88 44 60 93 46 78 27 62 15 49 86 87 45 90 74 46 21 83 22 81 54 80 84 57 46 91 96 64 88 73 66 74 32 2 1 66 42 8 79 75 87 40 36 100 45 21 187 $ 130 $ 545 5 134 $ 7235 1030 72 S 58 $ 188 $ 160 $ 126 S 616 $ 78 $ 129 $ 634 $ 52 $ Saz $ 191 $ 80$ 78 $ 923 154 $ 105 71 $ 1065 204 $ 100 $ 375$ 84 $ 684 408 84 $ 78 $ 138 $ 201$ 127 $ 767 $ 74 $ 138 $ 571 $ 57 $ 394 176 $ 94 $ 63 $ 406 $ 186 $ 101 $ 20$ 78 $ 205 $ 147 $ 726 $ 142 395 $ 373 $ 3,111 2,670 2,993 4,528 3,040 6,052 3,069 10,751 6,805 3,120 2,645 4,112 4,369 3,681 11,971 2,542 4,000 9,172 2,090 6,322 5,024 3,390 2,334 6,642 5,282 3,059 2,632 3,008 4,500 4,222 11,263 4,029 6,414 6,054 51 74 35 26 95 83 Data Description Campaign Membership Q1 Q2 95 192 Special Events PROMOTION Facebook Facebook ma A 190 393 392 193 194 195 196 87 66 HE SE 16 07 Social Media Social Media Web 89 95 EP 22 78 Special Events Promotion Promotion Spec Events Promotions Team Promotions Secvents Promotions Team 59 16 Website Facebook Facebook Web 200 201 202 203 204 205 205 207 203 201 210 911 212 211 214 215 Facebook 1249 3029 48 13 802 848 28 8180 90 421 4859 4300 426 6519 2279 23 66 1057 980 368 5124 88 214 6153 195 19 200 201 202 203 204 205 206 207 205 205 210 231 212 6,414 6,054 1.962 2.964 4,299 4,106 1.377 13,801 2,789 3,246 3,824 7.945 3,373 11,325 13,298 2,719 2,368 4,874 4,626 3,143 9,223 2,978 3,379 10,725 2,854 5,252 3,890 3,18 2.897 13,578 Species Team Team Special Events Perations Team Social Media Social Media Website Facebook Web 233 Sevents Spec Events Promo Facebook Som Media Website 1261 700 352 56 Team So Events Promo Promotions Team 7893 850 714 4.424 2171 213 219 220 221 222 223 224 225 226 227 228 229 230 231 232 233 234 99 3955 3735 48 78 151 $ 1555 28 $ R$ 79 112 556 500 $ 113 7225 8485 735 665 176 $ 168 $ 1075 582 79 $ 915 685 $ 775 196 $ 140 $ 1055 80 8595 155 S 141 $ 66 $ 107 $ 134 $ 109 $ 4685 1125 7475 507 $ 80 $ 815 145 $ 189 $ 1235 286 $ $1$ 142 $ 2695 35$ 701 4665 79 $ 79 $ 174 $ 190$ 91 $ 227 $ 84 $ 136 $ 1645 214 215 216 217 218 219 220 223 222 223 224 225 226 227 228 229 230 231 232 233 234 235 236 237 238 239 240 243 242 243 244 245 246 247 248 249 Special Events Promotions Promotions Special Events Promos T Social Media Web Em Website Soc Media Website Facebook Website Facebook Facebook Email Email Social Media Social Media 62 20 22 20 62 96 1 83 SO 52 75 91 75 62 77 63 25 67 63 78 46 62 83 64 54 88 60 68 78 36 61 70 72 47 82 83 35 70 23 88 77 64 100 55 2 40 73 72 66 67 368 636 388 3975 420 6767 4367 99 114 749 1188 525 2164 51 720 1993 Facebook 235 237 3,951 2,523 3,046 3.752 3,484 7,403 3,290 11,771 8,019 2,901 2,819 4,101 5,202 3,537 6,21 1,959 3,989 5,865 1,558 11,008 7,651 2,752 2,793 4,930 5,201 3,047 5,198 2,939 3,839 4,623 BEC 239 240 241 Special Events Promotion Team Team Special Events Promotion ) Team Team Special Events Special Events Promotions Team Team Special Events Promotions Promotions Team Team Special Events Promotions Website Facebook Website Facebook Facebook SE 245 246 247 248 249 250 251 3521 Email c vt 4 Soal Media Website Facebook Email Website Facebook 6313 3963 85 85 1044 1204 212 1570 136 660 937 250