Question
Data from the U.S. Shopper Database provided the following percentages for women shopping at each of the various outlets. The other category included outlets such
Data from the U.S. Shopper Database provided the following percentages for women
shopping at each of the various outlets. The other category included outlets such as Target,
Kmart, and Sears as well as numerous smaller specialty outlets. No individual outlet in this
group accounted for more than 5% of the women shoppers.
Outlet. Percentage
Other. 35
Wal-Mart. 25
Department Stores. 10
Mail Order. 15
Kohl's. 10
J.C. Penney. 5
A recent survey using a sample of 200 women shoppers in Tampa, FL found 60 Wal-Mart,
29 traditional department store, 11 JC Penney, 14 Kohl's, 30 mail order, and 56 other outlet
shoppers. Does this sample suggest that women shoppers in Tampa differ from the
2
preferences expressed in the U.S. Shopper Database? What is your conclusion based on both
the p-value and critical-value approaches? Use
= .01.
Show all the steps in the hypothesis testing process in the solution. That includes stating
hypothesis statements using Greek symbols and in English sentences on what the
hypothesis stands for; the decision on the hypothesis test (the basis for why the
hypothesis is being rejected or not); and state the conclusion in the business problem
context in English sentence of the decision at the end of the hypothesis testing.
Please include excel functions please!
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