Data in this image contains sales transactions at a leading grocery store ABC Retail Mart over the last few weeks

a) Explain the concept of lift and how it affects the decisions of marketers

b) Determine all product lifts and list the three largest lifts for the transactions

c) Analyze and interpret the results from the above-computed lifts.

transaction # 1 2 Milk 1 Cheese 0 1 Bread 0 1 Cucumber 0 0 Butter 1 0 day week 5 4 5 5 7 1 1 1 0 3 4 5 6 0 0 1 Tomatoes 1 1 0 0 1 0 0 0 0 1 0 1 0 0 0 1 1 1 0 1 0 0 0 1 2 3 3 6 7 8 1 0 1 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 6 1 4 1 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 7 7 6 5 3 3 0 1 0 0 0 0 0 0 0 1 1 1 0 0 1 1 0 0 0 0 0 1 1 0 0 1 0 0 1 0 0 0 0 1 1 0 1 1 1 0 3 1 1 3 7 6 0 0 1 1 0 0 0 0 1 0 0 0 1 0 1 0 0 0 1 1 0 1 1 0 transaction # 1 2 Milk 1 Cheese 0 1 Bread 0 1 Cucumber 0 0 Butter 1 0 day week 5 4 5 5 7 1 1 1 0 3 4 5 6 0 0 1 Tomatoes 1 1 0 0 1 0 0 0 0 1 0 1 0 0 0 1 1 1 0 1 0 0 0 1 2 3 3 6 7 8 1 0 1 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 6 1 4 1 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 7 7 6 5 3 3 0 1 0 0 0 0 0 0 0 1 1 1 0 0 1 1 0 0 0 0 0 1 1 0 0 1 0 0 1 0 0 0 0 1 1 0 1 1 1 0 3 1 1 3 7 6 0 0 1 1 0 0 0 0 1 0 0 0 1 0 1 0 0 0 1 1 0 1 1 0