Data is everywhere in an organization. Managers in sales, marketing, human resources, and management need data to run their departments and make daily decisions. When addressing a significant business issue, employees must be able to obtain and analyze all the relevant data so they can make the best decision possible. There are four primary traits that help determine data's value: data type, data timeliness, data quality, and data governance. The goal of this activity is for you to identify the elements contained within each of the primary traits of the value of data