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Data sheet: New England Mid-Atlantic Midwest Great Plains South Atlantic Deep South Mountain Pacific Yes Yes No No Yes Yes Yes No No Yes Yes

Data sheet:

New EnglandMid-AtlanticMidwestGreat PlainsSouth AtlanticDeep SouthMountainPacific
YesYesNoNoYesYesYesNo
NoYesYesYesYesYesYesNo
YesYesNoYesNoYesNoNo
YesNoYesYesYesYesYesNo
YesYesNoYesYesYesNoYes
NoNoNoYesNoYesNoNo
YesYesYesYesYesYesYesNo
NoYesYesNoYesNoYesYes
YesNoNoNoYesYesYesYes
YesNoNoYesYesYesNoNo
YesYesYesYesYesYesNoYes
YesNoNoYesYesNoYesNo
NoYesYesYesYesYesNoNo
NoYesYesYesYesYesYesYes
YesYesYesYesYesYesNoYes
NoYesNoNoYesYesNoNo
NoYesNoYesYesYesYesYes
NoNoYesYesYesYesNoYes
NoYesNoYesYesYesYesNo
YesNoYesYesYesYesNoYes
YesYesYesYesYesNoYesYes
YesYesYesYesYesYesYesNo
YesYesYesNoNoYesNoNo
YesYesYesYesYesYesYesNo
YesNoYesNoYesNoYesNo
YesYesYesYesYesYesYesNo
YesYesYesYesNoNoYesNo
NoYesYesYesYesYesNoNo
YesNoNoYesNoYesYesNo
YesYesYesYesNoNoYesYes
YesYesYesYesNoYesNoYes
NoYesYesYesNoYesYesYes
YesYesYesNoYesNoNoNo
YesYesYesYesYesYesYesYes
NoYesYesYesYesYesYesYes
YesYesYesYesYesYesYesYes
NoNoYesYesYesYesNoNo
YesNoNoYesYesYesYesYes
YesYesYesYesYesYesYesNo
YesYesYesYesYesYesYesNo

Fuentes Salty Snacks, Inc.

Six months ago, Fuentes Salty Snacks, Inc. added a new flavor to its line of potato chips. The new flavor, candied bacon, was introduced through a nationwide rollout supported by an extensive promotional campaign. Fuentes' management is convinced that quick penetration into grocery stores is key to the successful introduction of a new salty snack product, and management now wants to determine whether the availability of Fuentes' Candied Bacon Potato Chips is consistent in grocery stores across regions of the United States. Fuentes Marketing department has selected random samples of 40 grocery stores in each of its eight U.S. sales regions:

  • New England (Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont)
  • Mid-Atlantic (New Jersey, New York, and Pennsylvania)
  • Midwest (Illinois, Indiana, Michigan, Ohio, and Wisconsin)
  • Great Plains (Iowa, Kansas, Minnesota, Missouri, Nebraska, North Dakota, Oklahoma, and South Dakota)
  • South Atlantic (Delaware, Florida, Georgia, Maryland, North Carolina, South Carolina, Virginia, Washington, D.C., and West Virginia)
  • Deep South (Alabama, Arkansas, Kentucky, Louisiana, Mississippi, Tennessee, and Texas)
  • Mountain (Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming)
  • Pacific (Alaska, California, Hawaii, Oregon, and Washington)

The stores in each sample were then contacted, and the manager of each store was asked whether the store currently carries Fuentes' Candied Bacon Potato Chips. The complete data set is available in the fileFuentesChips.

Fuentes' senior management now wants to use these data to assess whether penetration of Fuentes' Candied Bacon Potato Chips in grocery stores is consistent across its eight U.S. sales regions. If penetration of Fuentes' Candied Bacon Potato Chips in grocery stores differs across its eight U.S. sales regions, Fuentes' management would also like to identify sales regions in which penetration of Fuentes' Candied Bacon Potato Chips is lower or higher than expected.

Executive Summary

The executive summary is a brief description of your business report, allowing readers to

  1. understand the problem/opportunity that is being analyzed and reported on
  2. see the findings and insights that help solve the problem/opportunity to analyze
  3. learn the strategy you recommend the company follow

For each of these points, a short paragraph.

The executive summary is very important in a business report - it provides a snapshot of all the details shown in the full business report.

Keywords:

Italics

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__________________________________________________________________

Title of the Paper

Introduction paragraph

Please give a brief overview of the topic

Question One - Descriptive Statistics

Let pi be the proportion of stores in sales region i that currently carriesFuentes' Candied Bacon Potato Chips where

i = 1 forNew England, i = 2 forMid-Atlantic, i = 3 for Midwest, i = 4 forGreat Plains, i = 5 forSouth Atlantic, i = 6 forDeep South, i = 7 forMountain, and i = 8 forPacific

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