DATA4500 Social Media Analytics Report: Influencers and Social Media Markers Divas Brows The first influencer is Elodie Russel The second influencer is Crystal Bellotti Executive summary o What criteria were used, and why these specifically, in determining whom to consider approaching to become an influencer for the organisation assigned to you o What social media data were accessed and analysed that led to your selection of influencer o What activities your choice of influencer will engage in as part of your organisation's marketing plan