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Dataset Q2-InstagramGlobalUsers.xls records the worldwide number of Instagram users (in millions) since its launch in 2011 to 2018. The data are bi-annual (for every January
Dataset "Q2-InstagramGlobalUsers.xls" records the worldwide number of Instagram users (in millions) since its launch in 2011 to 2018. The data are bi-annual (for every January and
July) and have 16 periods.
- Use Bass model to predict the worldwide number of Instagram users in January 2023.
- [Hint: Worldwide number of users is A(t) in Bass model. But you need the values of N(t) estimate Bass model? How do you get N(t) from A(t)?]
- Compare the value of p and q for your Bass model. What do you find? Do you think the difference make sense after considering the product nature of Instagram?
- When will the total adoption rate of Instagram surpass 50% worldwide?
**photo is dataset
Year TotalUse:s \begin{tabular}{cr} Jan-11 & 1 \\ Jul-11 & 5 \\ Jan-12 & 15 \\ Jul-12 & 50 \\ Jan-13 & 90 \\ Jul-13 & 130 \\ Jan-14 & 180 \\ Jul-14 & 235 \\ Jan-15 & 310 \\ Jul-15 & 365 \\ Jan-16 & 415 \\ Jul-16 & 510 \\ Jan-17 & 625 \\ Jul-17 & 755 \\ Jan-18 & 870 \\ Jul-18 & 1025 \end{tabular} Step by Step Solution
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