Date:19-04-2023

To: David Edward, Owner, David's Cleaning Company

From: Sukhbir Singh, Consultant

Subject: Proposal to Improve David's Cleaning Company's Sales

Recommendations:

As a consultant for David's Cleaning Company, I propose the following strategies to improve sales:

Diversify Services: David's Cleaning Company could expand its services to include cleaning for businesses, office buildings, motels, and other commercial establishments. This could be done by offering packages that cater to the specific needs of these businesses, such as daily, weekly, or monthly cleaning services. This could provide an additional revenue stream for the company and help achieve the $120,000 annual sales goal.

Build Brand Awareness: The company needs to invest in building brand awareness to compete with established companies such as Mr. Smith's. This could be done through online advertising, social media, and community events. The aim would be to showcase the quality and reliability of the company's services and build a loyal customer base.

Improve Customer Service: David's Cleaning Company could differentiate itself from Mr. Smith's by providing excellent customer service. This could be done by ensuring prompt and efficient service delivery, courteous interactions with customers, and ensuring customer satisfaction. This could help build a strong reputation for the company and generate positive word-of-mouth marketing.

By implementing these strategies, David's Cleaning Company can increase its sales and become a more competitive player in the market. I recommend that the company carefully evaluate and prioritize these strategies, develop a detailed implementation plan, and allocate sufficient resources to ensure successful execution.