Dave owns Da Kine printers and wants to sell Da Kine printer franchises in Hawaii and throughout the United States. In doing so, Dave wants to prevent competitors from using the name and imitating the distinctive Da Kine printer logo and thereby misleading consumers. (1) How can Dave protect the name of his company? (2) How can he protect his logo? (3) Once he has taken these initial steps, what does he need to be careful to do or not do?