Question
Davey Moore runs a boxing gym and event space in Muscle Shoals. His website sells boomboxes for $100. He makes a 40% margin. He recently
Davey Moore runs a boxing gym and event space in Muscle Shoals. His website sells boomboxes for $100. He makes a 40% margin. He recently paid a local advertising agency to run Facebook ads. The ads cost $10,000, reaching 250,000 people. The CTR was 1% and the conversion rate was 20%.
- What was Davey Moores ROI?
- Davey is considering running similar ads on Instagram but with a 20% off coupon. The cost would be $20,000 for the same reach, but the CTR is expected to double. The conversion rate is expected to increase to 25%.
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Intermediate Accounting
Authors: J. David Spiceland, James Sepe, Mark Nelson
6th edition
978-0077328894, 71313974, 9780077395810, 77328892, 9780071313971, 77395816, 978-0077400163
