David Smith has his own business-an independent boe. Sales are going well; he has a good location and plenty of parking His prices are not the lowest, but he is reasonably competitive. His customers often comment on his, and his 3 employees extensive product knowledge and excellent customer service. He does free delivery on all orders over $300. He knows that there is a large potential market supplying large companies and corporations in the CBD and other key locations near to his shop. He feels he should be exploiting the corporate market He has allocated about $30,000 t o spend on this project over the next 6 months 

1. What advice would give him?

 2. What promotional approaches would recommend he adopt for his corporate business?