David Whitehead David Whitehead (Pty) ltd is a South African fashion retailer. It was founded by Mr David Whitehead in 1950. Its ownership has remained in the David Whitehead family ever since. The growth has been organic. It now has 225 stores located throughout South Africa. They have also recently launched an online store. This online store has been very successful. It was ranked in the top 20 of all their stores in terms of revenue generation in 2020. David Whitehead sells a range of trendy mens, Womens and childrens ,clothing, shoes and accessories. The business model is based on offering distinctive and market leading value to customers. The target is young customers in middle to upper class category. Sales are made on a cash basis. The management of David Whitehead did not want to extend credit as they did not want to have cash tied up on the Balance Sheet and be exposed to bad debts. The want cash available for dividend payments and future growth without having to rely heavily on gearing. David Whi