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David's decision not to engage in e-commerce to avoid the associated risks falls under the category of **risk avoidance**. By deliberately choosing not to pursue
David's decision not to engage in e-commerce to avoid the associated risks falls under the category of **risk avoidance**. By deliberately choosing not to pursue a particular line of business (in this case, e-commerce), he aims to prevent exposure to potential risks. While risk avoidance can be a valid strategy, it's essential for project managers to weigh the benefits and drawbacks carefully. Sometimes, embracing certain risks can lead to significant rewards and growth
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