Davy purchased a do$-$it$-$yourself birdhouse kit from a company's website. After purchasing the kit, he was pleased to receive regular e$-$mails from the company offering him discounts on other products that he might be interested in as well as tips on how to care for the birdhouse once it is completed. The company also sent Davy tips on attracting birds as well as bird$-$watching guides. The relationship between Davy and the company is at which of Kotler and Armstrong's levels of relationships?

Multiple Choice

basic transactional relationship

accountable relationship

partnership

proactive relationship

reactive relationship