Question
DAYA COUNSELLING CENTRE: R ESPONSE TO FUNDING CUTS Melissa Jean wrote this case solely to provide material for cl ass discussion. The author does not
DAYA COUNSELLING CENTRE: R
ESPONSE TO FUNDING CUTS
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ass discussion. The author does not intend to illustrate either e
ffective or
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o
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Version: 2021-01-12
In early October 2018, Rebecca Ma
chado, executive director of D
aya Counselling Centre (Daya), learned
that one of Daya's major funded-referral programs was planning
a significant change. Over the previous
few months, Machado and the board of directors had identified a
decline in requested service from clients
of the Ontario Works (OW) progr
am. The meeting confirmed that c
hanges were imminent.
Machado was concerned about the
impact of this change on Daya's
financial performance. The timing
could not have been worse. Machado and the board had been discu
ssing the feasibility of moving the centre
from its downtown location, and any negative impact on Daya's f
inancial performance could derail these
plans. In addition, Machado had been planning to approach the b
oard with a proposal to fund a new clinical
administrative support position to help her manage the centre's
growth. How could she ask the board to add
a new position to the budget if Daya continued to post a defici
t?
Machado needed a plan to present to the board at the October me
eting in three weeks. Her goal was to find
a way to close the deficit by year-end to allow for a new clini
cal administrative support position and for
relocation plans to continue.
DAYA COUNSELLING CENTRE HISTORY
In 1985, a group of church leaders envisioned opening a counsel
ling centre that would provide access to
affordable, quality counselling to those in the community who w
ould otherwise not be able to afford such
service. The group was confident about securing funding from th
eir parishes and other religious
communities to support operations
and to subsidize counselling
costs. By the end of 1985, the three
founders incorporated the London
Interfaith Counselling Centre
as a provincial non-profit organization and
applied for registered charity status with the Canada Revenue A
gency. The three founders became the
inaugural members of the board. They focused their energies on
securing seed money from various partner-
sponsoring churches and hiring t
he counselling centre's first s
taff member, who served as both executive
director and counsellor.
The centre began offering coun
selling services in the basement
of Bishop Cronyn Memorial Church, which
was located in downtown London. Demand increased quickly as the
centre gained awareness, so a second
therapist was hired. Over the years, the board and staff comple
ments continued to grow. In 1994, the
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5
Page 2
9B20B003
counselling centre applied for United Way funding and received
a one-time Bereavement Counselling
Service Project Grant. By 1999, the centre began receiving ongo
ing United Way grant support. That same
year, the centre became aware o
f an opportunity to become a ten
ant in a new social services centre building.
The original church basement spac
e could no longer accommodate
client and staff needs, so the centre
moved from its original location to its current location, at 14
1 Dundas Street in downtown London. The
counselling centre continued to grow and evolve its services, a
nd in 2008, officially changed its name. The
new name, Daya, which was derived from the ancient Sanskrit lan
guage, meant "compassion." Daya
continued to receive funding fro
m its original partner-faith co
mmunities; however, the partners were
becoming less involved in centr
e governance, and the proportion
of funding from this source decreased.
Daya's vision was for mentally well people to make healthy comm
unities by fostering a culture of
wholeness, health, and mental wellness through counselling and
education. Its values included client
growth, connectedness, excellence, inclusiveness, and stewardsh
ip. The centre offered individual, couple,
and family counselling to individuals 16 years of age or older.
Counsellors helped clients address mental
health issues such as depression, anxiety, addiction, abuse or
trauma (current or historical), interpersonal
or family conflict, adjustment
, loss, transition, and complicat
ed grief.
1
MENTAL HEALTH CHALLENGES
The term "mental illness," which covered a wide range of disord
ers, could significantly and severely alter
an individual's behaviour although the effects could also be mi
ld. Appropriate treat
ment and support were
essential to help a sufferer achieve recovery.
2
At any time, almost 20 per cent of Canadians were suffering
from a mental illness, and nearly h
alf of all Canadians would e
xperience a mental illness in their lifetime.
3
Individuals with mental illness were much more likely to have a
disability and be unemployed, with rates as
high as 70 to 90 per cent unemployment for people with highly s
evere mental illness.
4
Low income Canadians
were three to four times more likely than high income people to
have poor to fair mental health.
5
According
to a report on the quality of mental health and addictions serv
ices in Ontario, only 7 pe
r cent of all healthcare
spending was directed to mental i
llness, despite accounting for
10 per cent of dise
ase in the province.
6
CHANGE IN PROVINC
IAL GOVERNMENT
On June 7, 2018, the Progressive Conservative Party of Ontario
(PC) was elected, and party leader Doug
Ford became premier of the province. The PC won a majority gove
rnment, securing 76 of the 124 seats in
the legislature with its "For the People" campaign platform,
7
which identified five priorities: cutting taxes,
finding savings in hydro administration costs, cutting business
bureaucracy, ordering a line-by-line audit of
1
"About Daya," Daya Counselling
Centre, accessed February 20, 2
019, www.dayacounselling.on.ca/about-daya.
2
"Mental Illness and Addiction: F
acts and Statistics," CAMH [Ce
ntre for Addiction and Mental Health], accessed February 22,
2019, www.camh.ca/en/driving-change/the-crisis-is-real/mental-h
ealth-statistics.
3
Paul Smetanin, Carla Briante, David Stiff, Sheeba Ahmad, and M
inhal Khan,
The Life and Economic Impact of Major Mental
Illnesses in Canada: 2011 to 2041
, December 2011, accessed November 25, 2019,
www.mentalhealthcommission.ca/sites/default/files/MHCC_Report_B
ase_Case_FINAL_ENG_0_0.pdf.
4
Steven Marwaha and Sonia Johnson, "Schizophrenia and Employmen
t: A Review,"
Social Psychiatry and Psychiatric
Epidemiology
39, no. 5 (2004): 337-349.
5
Farah N. Mawani and Heather Gilmour
, "Validation of Self-Rated
Mental Health,"
Statistics Canada: Publications
21, no. 3
(2010), accessed November 25,
2019, www150.statcan.gc.ca/n1/pub
/82-003-x/2010003/article/11288-eng.htm.
6
Susan Brien, Louise Grenier, Michal Kapral, Paul Kurdyak, and
Simone Vigod,
Taking Stock: A Report on the Quality of
Mental Health and Addictions Services in Ontario
2015, accessed November 25, 2019,
www.hqontario.ca/portals/0/Documents/pr/theme-report-taking-sto
ck-en.pdf.
7
"For the People: A P
lan for Ontario," On
tario PC, accessed Mar
ch 26, 2019, www.ontariopc
.ca/plan_for_the_people.
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
6
Page 3
9B20B003
government spending, and increasing healthcare spending. On the
healthcare spending front, the plan called
for an end to so-called "hallway healthcare" by creating 15,000
new long-term care beds over the next five
years, and adding CA$3.8 billion
8
in new support for mental h
ealth, addictions, and housing.
9
Throughout the election, campai
gn critics were concerned about
how the PC would be able to meet its
campaign promises with
the proposed combina
tion of reduced taxe
s and increased spending. Zack Taylor,
an assistant professor of political
science at Western Universi
ty commented that, "If they do lead on the tax
cuts, and they just don't have the money to spend, and they don
't want to run bigger deficits, then those
very expensive spending commitmen
ts aren't going to happen."
10
In late July 2018, news broke that the PC government was rollin
g back mental health funding that the
previous government had announced before the election. The PC g
overnment cancelled previously
promised funding of $2.1 billion over four years and replaced i
t with a plan to spend $1.9 billion over 10
years.
11
Machado and the board were concerned that this announcement wa
s only the beginning of a new
reality that would mean less funded support for its most vulner
able clients.
When asked how changes in political support and related challen
ges impacted Daya's efforts to achieve its
vision of mentally well people making healthy communities, Sall
y Cozens, one of the centre's counsellors,
had this to say:
The deep poverty experienced by clients who are unable to work
creates barriers to their access to
community events, volunteer and educational opportunities. Trav
el costs, lack of appropriate clean
clothing (laundry costs money), no one to supervise minor child
ren (for free), and social anxiety about
their own value prevent people from taking advantage of the opp
ortunities to be part of their community.
CENTRE OPERATIONS
Clients and Service
Daya served clients that were referred to and funded by various
employment partners and programs such
as OW, which was funded by the provincial government. Daya also
offered subsidized service directly to
clients who would not otherwise be able to access counselling.
The United Way allocation, partner-faith
communities' donations, receipts from other grants, and contrib
utions from full-fee client payments
supported subsidized service sessions. For subsidized clients,
the cost of counselling was adjusted on a
sliding scale based on income (see Exhibit 1). Individuals whos
e total income fell below Daya's
predetermined low income cut-off level were not required to pay
anything for their session but would be
invited to contribute something (usually between $1 and $25 per
session), based on their desire and sense
of ability to contribute. Some clients were able to use workpla
ce benefits programs to fund sessions, but
others paid out of pocket and the full fee was $115 per session
.
In fiscal year (FY) 2017-18, 1,
446 individuals, couples, or fam
ilies were offered 8,714 counselling
appointments at Daya. Of those a
ppointments, 43 per cent were f
unded by a referring partner program, 40 per
cent were fully or partially s
ubsidized by donations or grants,
and the remainder were full fee-paying clients.
12
8
All currency amounts are in CA$
unless otherwise specified.
9
"For the People," op. cit.
10
Maham Abedi, "PCs Win Ontario ElectionHere's a Look at the Pr
omises Doug Ford Made," Global News, June 8, 2018,
accessed March 26, 2019, https://globalnews.ca/news/4261079/dou
g-ford-pc-ontario-election-win-promises.
11
Robert Benzie, "Tories Blasted for $335M Cut in Planned Spendi
ng on Mental Health,"
The Star
, July 26, 2018, accessed April 3, 2019,
www.thestar.com/news/queenspark/
2018/07/26/tories-blasted-for-3
35m-cut-in-planned-spendi
ng-on-mental-health.html.
12
Daya Counselling Centre: 10 Years,
Annual Report, 2017-2018,
September 2018, accessed February 20, 2019,
http://dayacounselling.on.ca/wp-
content/uploads/2018/09/Annual-
Report-2018-FINAL.pdf
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
7
Page 4
9B20B003
Daya's clients sought counselling
for various needs. According
to data collected for
its 2017-18 annual report,
the centre found that 40 per cent
of clients were working to he
al the effects of trauma, abuse, or neglect.
Approximately 56 per
cent of clients requ
ested support in addre
ssing depression, anxiet
y, or other diagnosed
mental health conditions. Support in the wake of bereavement wa
s an issue for 20 per ce
nt of clients, and 59
per cent of clients identified p
roblems in their
relationships
as the focus of counselling sessions.
Funding and intern capacity were the two factors that determine
d how many subsidized counselling sessions
would be available each week. Individuals seeking subsidized se
rvice were asked to call or email reception
on the first Monday of every week to determine if a session was
available. Inevitably, demand outnumbered
supply every single week. If a session was available, the indiv
idual would be moved to the intake stage.
Individuals who were seeking an a
ppointment through a funded re
ferrer or who could cover the costs (out
of pocket or through health ben
efits) were moved to the client
intake stage right away. The intake process
was usually conducted over the
phone and took approximately 15
minutes. The next stage in the process
was the client-counsellor assignment, which was based on a comb
ination of client issues, counsellor
expertise, and a match in scheduling. The centre offered counse
lling sessions from 8:30 a.m. to 8:00 p.m.
Monday through Thursday, and 9:00 a.m. to 5:00 p.m. on Fridays.
With the number of offices it had
available, the centre was able t
o offer a maximum of 325 counse
lling appointments per week. Since April
2018, Daya was averaging approximately 215 appointments per wee
k.
In FY 2017-18, Daya reduced wait
times for counselling services
from 50 days to 28 days for subsidized
clients. The average number of p
eople waiting to be matched wit
h a counsellor at any given time was
reduced from approximately 80 to 40. This achievement was made
possible by adding services provided
by interns, increasing payments by more full-fee clients that s
upported subsidized service, and funding from
the University Students' Council's Charity Ball at Western Univ
ersity.
Staff, Volunteers, and Governance
Daya's permanent staff consisted of an executive director, a bo
okkeeper and office manager, a full-time
receptionist, and part-time reception support staff. Daya also
had approximately 20 counsellors who
delivered counselling services on a contract basis. The centre
had been supporting a supervised internship
program from early on. Students from relevant master's level pr
ograms, or graduates from a master's level
program could gain practical experience under the close supervi
sion of experienced counsellor-supervisors.
The program had evolved over the years. In FY 2017-18, seven in
terns joined Daya for terms ranging from
six to eight months. These inte
rnships were unpaid, as was stan
dard in the sector; however, Daya
compensated its counsellors for the training and support provid
ed to the interns. With h
elp from the interns,
the centre was able to increase the number of counselling sessi
ons it offered. Machado estimated that
counsellors and interns booked between two and 28 appointments
per week and that interns provided 561
counselling sessions in FY 2017-18. Daya also benefitted from t
he work of a dedicated team of volunteer
reception staff, who supported the centre during both day and e
vening shifts. Volunteers allowed reception
support staff to assume other duties on projects, as needed.
The executive director reported to an 11-member board that prov
ided governance through strategic
planning, policy creation, and re
gular policy reviews. The exec
utive director was also a non-voting but full
member of the board. To facilitate the functioning of the board
, various standing committees were
established, including an execu
tive committee; a finance, audit
, and fund-development
committee; a board
development committee; and an outreach and communications commi
ttee. Board members were selected
based on their representation in the community, commitment to t
he organization's purpose, and professional.
Page 5
9B20B003
area of expertise. Board members relied heavily on Machado for
her expertise and willingness to take
action. Each member served on at least one standing committee a
nd attended regular meetings. No plans
were in place to change the focus or activities of the board to
an operating or fundraising capacity. Machado
was an ex-officio member of every committee and attended at lea
st 26 board and committee meetings.
THE EXECUTIVE DIRECTOR
Machado attained an undergraduate degree in psychology with a m
inor in thanatology and a master's degree
in counselling psychology before becoming a registered psychoth
erapist. Her past experience included
bereavement service coordinator at the Canadian Mental Health A
ssociation, staff consu
ltant and therapist
at the Women's Rural Resource Centre, and contract faculty memb
er at various campuses of Western
University. She also had experience running her own private the
rapy practice. Machado started working at
Daya as an intern in 2008 before moving into the role of intake
coordinator and contract counsellor in 2009.
Three months after completing her internship, she began providi
ng clinical administrative support under
the supervision of the previous executive director as an extens
ion to her role. When the executive director
position became vacant in January
2016, Machado was appointed i
nterim manager. In April 2016, she was
eventually hired as executive director.
Machado was excited
about the challenge of
leading the centre,
which she valued and respected. To better
prepare her for the financial management tasks of her new role,
the board provided funding to support her
enrollment in a course on finance for non-profit management, wh
ich she completed in the spring of 2017.
Machado summarized her perspectiv
e on combining clinical expert
ise with financial stewardship:
Coming into this role with a clinical background brings both st
rengths and challenges. On the one
hand, I had a lot to learn about the financial management of an
organization this s
ize. On the other
hand, I never forget that this is about people and servicethat
we need to be fiscally responsible
in order to offer service, but also that a particular dollar is
never more important than the person
whose life might be changed by the service it pays for.
THE ONTARIO WORKS
(OW) PROGRAM
The social assistance program OW was funded by the provincial g
overnment's Ministry of Children,
Community, and Social Services. The program was designed to hel
p people who were in temporary
financial need by offering both financial and employment assist
ance. In most cases, a client would be
required to agree to participate in employment assistance activ
ities to be eligible for financial support.
Employment assistance activities could include the requirement
to participate in counselling sessions. In
many cases, mental health issues prevented OW clients from secu
ring and maintaining employment;
therefore, counselling sessions were funded to help overcome th
is barrier. To be eligible for the program,
an individual had to reside in Ontario, demonstrate a financial
need (i.e., the individual's household did not
have sufficient resources to meet basic living expenses), and b
e willing to make reasonable efforts to find,
prepare for, and keep a job.
13
The City of London was the consolidated municipal service manag
er responsible for administering the OW
program to residents in the city. The number of cases managed b
y the city had risen from 11,796 in
December 2016 to 12,320 in March 2017, for an increase of 4.9 p
er cent.
14
Machado reported that the centre
served 96 OW clients through 180 appointments in September 2018
.
13
"Ontario Works," Ministry of Children, Community and Social Se
rvices, accessed February 20, 2019,
www.mcss.gov.on.ca/en/mcss/progr
ams/social/ow/index.aspx.
14
"Social Assistance in Ontario:
ReportsOntario Works," Ministr
y of Children, Community and Social Services, accessed
February 20, 2019, www.mcss.gov
.on.ca/en/mcss/open/sa/trends/ow
_trends.aspx.
9
Page 6
9B20B003
THE CURRENT SITUATION
Under Machado's leadership, Daya increased the number of client
s served by the centre and of counsellors
available on contract; therefore, the required budget also incr
eased. By the end of FY 2017-18, the centre
had posted a surplus of approximately $32,000 and had been able
to allocate $50,000 to a reserve fund. The
centre was growing, and its financial performance was strong an
d stable (see Exhibits 2 and 3).
Success had come at a personal cost of time and energy for Mach
ado. According to her employment
contract, the executive director was required to work at least
37.5 hours per week plus some evenings,
weekends, and overtime hours to accommodate activities such as
attending board meetings and representing
the organization at public events. Over the last two years, Mac
hado estimated that she had worked an
average of 45 hours per week.
In addition, Machado shared a sus
tainability challenge with the executive
committee: "In addition to expanded hours most of the time, the
re is an ongoing challenge in having no
overlap/direct support with some responsibilities, meaning that
any time off must be made up, as no one
else covers those tasks."
To manage this challenge, Machado wanted to propose to the boar
d that a new clinical administrative
support position be added. The new
staff member would manage th
e assignment of clients and the reporting
and monitoring of funding sour
ces as well as provide some board
committee support. The person hired for
this part-time position could work seven hours per week at a ra
te of $25 per hour, starting January 1, 2019,
for a total of 13 weeks for the remainder of FY 2018-19.
In May 2018, Machado and the board had noted that referral reve
nue from the OW program was falling
short of the monthly target. Th
e approved FY 2018-19 budget exp
ected revenue of $240,000 from the OW
program. However, by the mid-point of FY 2018-19, the revenue w
as reported at $104,105, approximately
$16,000 short of the budgeted amount. Overall, the centre was r
eporting a $9,024 deficit for the period
ending September 30, 2018 (see Exhibits 4 and 5).
The existing OW program funded 12
sessions per funded client, w
ith the option to access an additional 12
sessions, if recommended by the counsellor. Effective January 1
, 2019, proposed changes would see the
maximum number of funded sessions capped at eight, with the pos
sibility of only four additional sessions.
CLOSING THE DEFICIT
Machado was unsure what would be the full impact of changes to
the OW program on the centre's financial
performance. To determine the e
xpected deficit, Machado planned
to prepare an updated statement of
operations forecast. Given the changes to the OW funding model,
she expected total funding from this
source to reach 75 per cent of the amount originally budgeted.
Donations from partner-faith communities
were also expected to fall $2,00
0 short of the budgeted amount,
and contributions from grants and
foundations would likely only be h
alf of the original budgeted.
On the bright side, client fees were trending
higher than budgeted. At this point, Machado expected client fe
es to exceed the budgeted amount by 30 per
cent. Finally, on the expenses front, counsellor payments were
expected to be $10,000 less than the
budgeted amount to reflect a lower level of service to subsidiz
ed clients. However, peer and intern
supervision rates would likely
be at least $6,000 higher than b
udgeted. Machado also noted that all
professional fees were accounted for.
After preparing the updated for
ecast, Machado would know what p
rojected deficit amount would have to be
addressed. She initially identif
ied three options to do this, i
ncluding hosting a fundraising or special event,
searching and applying for add
itional grants, and increasing th
e full-fee client rates
or capacity, or both.
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
10
Page 7
9B20B003
Fundraising Event
The last time Daya had organized a fundraising event was in 201
2. The event was a curling bonspiel that
ran for six years and raised approximately $10,000 each year. M
achado estimated that it would take a full
team of approximately 10 to 15 dedicated volunteers working wee
kly to organize and run another similar
scale event. Machado knew her staff had no extra capacity to ad
d fundraiser planning to job descriptions;
therefore, any planning and executing hours would have to be co
vered by the board members or a team of
new volunteers, or incurred as a
cost of hosting the event.
An alternative to hosting a fundraising event was holding a spe
cial guest speaker or workshop event. In
2017, Machado had experimented with hosting both one-day and tw
o-day professional development
workshops, as well as an evening speaker series on a relevant t
opic for counsellors.
Daya counsellors were
able to attend the events at a discounted price, but counsellor
s from other agencies and practices were
required to pay a competitive registration fee. Each event attr
acted approximately 30 to 40 participants and
netted anywhere from $500 to $1,000 after covering the costs of
the venue and speaker. Feedback from
participants was positive, with many of them approving of the l
ocal professional development venue and
the reasonable cost. These events took Machado approximately ei
ght hours each to organize.
Additional Grants
Finding and applying for grants
from various government agencie
s, corporations, foundations, and other
sources was a time-consuming process for two main reasons. Firs
t, an organization had to be found that
was granting funds related to Daya's work. Granting bodies alwa
ys had specific criteria for each grant
award. Being unable to meet just one of the criteria items woul
d make the centre ineligible. Second,
someone would have to prepare the grant application, which usua
lly involved a written component that
explained why the centre was an appropriate beneficiary of the
funds, how the funds would be used, and
the impact that would result. Most grant applications also requ
ired the inclusion of a detailed budget to
show how the funds would be spent
. Grants varied in amount and
reporting requirements. Some grants had
regular application dates; oth
ers were announced at random time
s throughout the year.
In recent years, Daya had been successful in securing grants fr
om various organizations, including a $5,000
grant from Shoppers Drug Mart's "LOVE. YOU" program. That grant
funded 100 sessions in a secure
shelter environment with 24 wome
n who had experienced violence.
Daya also received a $15,000 grant
from Westminster College Foundation to fund single-session quic
k-response appointments.
Machado had considerable experi
ence finding and writing grants,
but this activity would take time that she
did not currently have. She estimated that three to 10 hours we
re needed to find and apply for one grant,
which meant that her regular work would be affected, unless som
eone else was able to do the work.
Full-Fee Client Service
The cost of a 50-minute counselling session varied across Londo
n. Many centres and individual counsellors
developed a fee range and used a sliding fee scale based on hou
sehold income. Most centres and counsellors
also advised clients that their workplace benefits could includ
e extended healthcare insurance packages.
Advertised rates for centres and
individual counsellors ranged
from $90 to $260 per session. For example,
the London Psychological Services
15
and Dr. Patricia Doris and Associates posted their rates onlin
e at $200
per session for individual counselling.
16
15
"Fees and Payment Options," London Psychological Services, acc
essed February 22, 2019, www.londonps.ca/fees-agnes-
wainman-psychologist-counsellor-london-ontario.
16
"Fees and Appointments," Dr. Patricia Doris & Associates: Regi
stered Psychologist, accessed February 22, 2019,
www.drdoris.ca/fees-and-appointments.
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
11
Page 8
9B20B003
Daya used its sliding
scale to determine when a client would be
come a full fee-paying client. For example,
a single-person household with a
n annual salary of $50,000 woul
d be considered a full-fee client, whereas
a client from a four-person hou
sehold would be considered a ful
l-fee client after attaining an annual salary
of $65,000. Daya's full-fee session rate was $115, which was se
t in 2014.
Machado could consider increasi
ng the full-fee rate and expandi
ng the number of full-fee service
appointments to address the deficit. Many of the centre's full-
fee clients preferred evening hours (between
5:00 p.m. and 8:00 p.m.) but Daya's evening counsellors were fu
lly booked. To add more capacity in the
evenings, current day counsellors would have to offer appointme
nts during the evening or new counsellors
would have to be hired to meet d
emand. Machado estimated that a
t least three office spaces were available
for counselling sessions most evenings. Counsellors were indepe
ndent contractors of the centre and were
compensated at a rate of $45 per hour.
Daya's downtown location was c
onvenient for some clients who us
ed local transit but could be a challenge
for securing full-fee clients or counsellors who drove to the c
entre, due to the lack of dedicated parking
spaces at Daya and only limited spaces available at meters or i
n lots throughout the downtown area.
Preliminary data collected from the Safe City London mapping pr
oject, where women
were being asked to
identify locations where they did not feel safe, listed the dow
ntown area as one of the top five locations
with the most unsafe reports.
17
A security guard was contracted to patrol the building between
3:00 p.m.
and 9:00 p.m. each evening; however, the guard was not permitte
d to leave the property to escort individuals
to their vehicles.
CONCLUSION
Machado had to develop a plan to present at the October board m
eeting. She first had to understand the
magnitude of impact that the OW programming changes would have,
as well as other revenue and expense
updates on the projected financial performance of the centre. S
he would then have to evaluate options for
Daya to close the deficit, both qualitatively and quantitativel
y, and determine the best course of action. For
simplicity, she planned to bring a single updated forecast to t
he meeting that covered all financial issues.
The forecast would reflect changes to the OW funded service, ot
her revenue and cost updates, any revenue
and cost changes connected to her recommendations, and an incre
ase in the salaries a
nd benefits expenses,
which would reflect the proposed new clinical administrative su
pport position. Machado knew her ability
to present a cohesive, well-supported plan to the board was ess
ential to the viability of adding a clinical
administrative support position or continuing plans for relocat
ion.
17
"Here Are the Places Where Women Feel Unsafe in London: Most o
f the 2,000 Incidents Were Sexual in Nature and Often
Involved Being Stalked," CBC News, November 19, 2018, accessed
April 23, 2019, www.cbc.ca
/news/canada/london/london-
ontario-stalking-womens-safety-safe-cities-1.4909143.
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
12
Page 9
9B20B003
EXHIBIT 1: DAYA COUNSELLING C
ENTRE CLIENT FEE SCHEDULE
Note: LICO = low income cut off.
Source: Company files (based on
data gathered by Daya Counselli
ng Centre from Statistics Canada for medium-sized cities, based
on number of people dependent on that
income, 2007).
weekly
0-325 325-375 375-480 480-575 575-675 675-775 775-865 865-960 960-1,050
1,050-1,155 1,155-1,250 1,250-1,350 1,350-1,440 1,440-1,540 1,540-1,
635
bi-weekly
0-650 650-750 750-960 960-1,150 1,150-1,350 1,350-1,550 1,550-1,730 1,
730-1,920 1,920-2,100 2,100-2,310 2,310-2,500 2,500-2,690 2,690-2,88
5 2,885-3,075 3,075-3,270
monthly
0-1,300 1,300-1,650 1,650-2,050 2,050-2,500 2,500-2,900 2,900-3,325 3
,325-3,750 3,750-4,160 4,160-4,580 4,580-5,000 4,580-5,420 5,420-5,8
30 5,830-6,250 6,250-6,670 6,670-7,085
annual
0-16,000 16-20,000 20-25,000 25-30,000 30-35,000 35-40,000 40-45,000 4
5-50,000 50-55,000 55-60,000 60-65,000 65-70,000 70-75,000 75-80,000 8
0-85,000
Dependents
(including
self)
LICO
1 person
16,000
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
115
115
115
115
115
115
2 persons
19,400
0
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
115
115
115
11
5115
3 persons
24,500
0
0
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
115
115
115
1
15
4 persons
30,500
0
0
0
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
115
115
115
5 persons
34,500
0
0
0
0
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
115
115
6 persons
38,500
0
0
0
0
0
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
115
7 persons
or more
42,000
0
0
0
0
0
0
1-15
15-25
25-40
40-55
55-70
70-85 85-100 100-115 115
I
N
C
O
M
E
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
13
Page 10
9B20B003
EXHIBIT 2: DAYA COUNSELLING CEN
TRE STATEMENT OF OPERATIONS, FIS
CAL YEAR 2017-18
Daya Counselling Centre
Statement of Operations
For the period ending March 31, 2018
Revenue
Service Agreement Funding:
Provincial Government
45,990
Small Contracts and Employment Partners
8,720
City of London Ontario Works
223,967
United Way
120,208
Client Fees
176,662
Other
21,226
Donations and Grants:
Individuals and Businesses
12,099
Partner-Faith Communities
13,950
Grants and Foundations
28,976
Total Revenue
651,798
Expenses
Salaries and Wages:
Staff
147,961
Counsellors
336,890
Peer and Intern Supervision
14,663
Travel
1,098
Materials and Supplies
21,221
Professional Fees
11,980
Professional Development
3,585
Rent
41,953
Communication and Printing
9,311
Repairs and Maintenance
3,535
Bank Fees, Merchant Card Fees, and Miscellaneous
15,659
Insurance
3,381
Client Database
8,944
Total Expenses
620,181
Surplus (Deficit)
31,617
Source: Company files.
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
14
Page 11
9B20B003
EXHIBIT 3: DAYA COUNSELLING CENTR
E STATEMENT OF FINANCIAL POSIT
ION,
FISCAL YEAR 2017-18
Daya Counselling Centre
Statement of Financial Position
As at March 31, 2018
ASSETS
Current Assets:
Petty Cash
60
Operating Account
100,400
Reserve Fund Term Deposits
50,000
Accounts Receivable
98,447
Prepaid Expenses and Deposits
3,295
Total Current Assets
252,202
TOTAL ASSETS
252,202
LIABILITIES
Current Liabilities:
Accounts Payable
42,881
Deferred Revenue
9,700
Total Current Liabilities
52,581
NET ASSETS
Net Assets, Opening Balance
168,004
Current Surplus or (Deficit)
31,617
Total Net Assets, Ending Balance
199,621
LIABILITIES AND NET ASSETS
252,202
Source: Company files.
For use only in the course Introduction to Managerial Accounting at Northern Alberta Institute of Technology taught by Audrey Kotelniski CPA CMA MBA from June 01, 2021 to August 02, 2021.
Use outside these parameters is a copyright violation.
15
Page 12
9B20B003
EXHIBIT 4: DAYA COUNSELLING CEN
TRE STATEMENT OF OPERATIONS
Daya Counselling Centre
Statement of Operations
For the six month period ending September 30, 2018
Revenue
Year to
Date
Approved
Annual Total
Budget
Year to
Date
Budget
*
Variance
Service Agreement Funding:
Provincial Government
29,302
43,000 21,500 7,802
Small Contracts and Employmen
t Partners
3,720
10,000
5,000 (1,280
)
City of London Ontario Works
104,105
240,000 120,000 (15,895)
United Way
61,012
120,000 60,000 1,012
Client Fees
97,963
150,000 75,000 22,963
Other
6,590
3,000
1,500 5,090
Donations and Grants:
Individuals & Businesses
1,361
1,000
500
861
Partner-Faith Communities
971
15,000
7,500 (6,529)
Grants and Foundations
5,100
15,000
7,500 (2,400)
Total Revenue
310,124
597,000 298,500 11,624
Expenses
Salaries and Wages:
Staff
78,384
168,688 84,344 (5,960)
Counsellors
172,637
323,200 161,600 11,037
Peer and Intern Supervision
7,402
15,750
7,875 (473)
Travel
536
1,000
500
36
Materials and Supplies
4,109
8,500
4,250 (141)
Professional Fees
**
12,070
5,800
2,900 9,170
Professional Development
1,739
4,500
2,250 (511)
Rent
24,979
48,000 24,000
979
Communication and Printing
3,767
10,000
5,000 (1,233)
Repairs and Maintenance
2,043
4,000
2,000
43
Bank Fees, Merchant Card Fees, a
nd Miscellaneous
4,203
2,500
1,2
50 2,953
Insurance
2,807
3,500
1,750 1,057
Client Database
4,472
8,944
4,472
0
Total Expenses
319,148
604,382 302,191 16,957
Surplus (Deficit)
(9,024)
(7,382) (3,691) (5,333)
Note: *Annual budget was divided by
2 to reflect half of the ye
ar already completed;
**Includes one-time
legal fees to update
charitable objects and change from
provincially to federally in
corporated.
Source: Company files.
16
Page 13
9B20B003
EXHIBIT 5: DAYA COUNSELLING CENTR
E STATEMENT OF FINANCIAL POSIT
ION
Daya Counselling Centre
Statement of Financial Position
As at September 30, 2018
ASSETS
Current Assets:
Petty Cash
60
Operating Account
83,277
Reserve Fund Term Deposits
75,402
Accounts Receivable
87,421
Total Current Assets
246,160
TOTAL ASSETS
246,160
LIABILITIES
Current Liabilities:
Accounts Payable
47,279
Deferred Revenue
2,520
Total Current Liabilities
49,799
NET ASSETS
Net Assets, Opening Balance
205,385
Current Surplus or (Deficit)
(9,024)
Total Net Assets, Ending Balance
196,361
LIABILITIES AND NET ASSETS
246,160
Fundraising Event:
Income: $10,000 |10-15 dedicated workers| weekly efforts
Positives:
- Has possibility to earn 10,000 a year like previous fundraisers
- $10000 revenue, which will decrease the deficit significantly
Negatives:
- Daya has not organized a fundraiser for 6 years
- Current staffhaveno extracapacity;therefore,the board of directors would need to take ona task, or to hire a new team completely $$$
Alternative: Special Guest speaker/Workshop
Income: $500-$1000 (net) | 30-40 attendees | 8hrs planning time
Positives:
- Machado has recent experience with hosting this type of event
- Positive feedbackis goodfor organization
- Short planning time (8hrs)
- Can earn between $500-$1000
Negatives:
- Low return on event
- guest speaker eventguaranteedto haverevenue butisvery little. Which is incremental to cover the deficit.Plus,it will need more time from Machado or theassistanceposition to organize and arrange it.Therefore,the net income willcovertheir salaries, not the bestoption.
Additional Grants:
Income: $5000-$15,000 | 3-10hrs work per grant |mustmeet all criteria
Positives:
- Has possibility to earn $5000-$15,000 depending on grant.Which issignificantto increase the revenue
- Grantsdirectly benefit the Daya clients and community while freeing up money in budget
- Machado has considerable experience finding and writing grants
Negatives:
- Very time consuming- 3-10 hours required per grant
- Machado does not currently have time for this option, her regular work would be affected (unless someone else was able to do the work)
- Wouldhave to find someone to fill her duties while working on grants
- Applications requireadetailed budget of how funds would be spent.May fail to get the grants.
- Irregular application times would be harder to base budget on
Full-Fee Client Service
Current full-fee rate $115- Would increase| expand evening appointments
3 office spaces|Cost per session 45$(Counsellorsalaries perhour)+$15(security guardsalariesper hour)
Fee per session $180
Revenue $120/session= $7200 revenue/permonth
Positives:
- Increasing rate would create a larger revenue stream
- Moving out of downtown would attract more full-fee clients
- Rent would likely decrease with moving out of downtown
Negatives:
- Full-fee clients prefer evenings - Dayas evening counsellors are booked
- Day counsellors would need to open their availability to evenings or hire new evening staff
- Securing full-fee clients/counsellors would be a challenge due to lack of parking downtown
- Safety concern - security guard is not permitted to leave property toescortclients to their vehicles
Problem Identification
Analysis(why should we justify thesenumbers?...find evidence from the case...)
Justify numbers from the statement of operations
Other revenue -decreased significantly
individual &business donations -decreased significantly
Grants revenue -decreased significantly
materials and supplies expense -decreased significantly (why is this)
Recommendations
Note....I need help with this project. There is no right or wrong answer, review the case, analyze, and suggest improvements.
Please you guys should not disappoint me this time, my question are always tough for you to solve. Please help. No missing info.
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