Question
DBS Bank is launching a new investment product targeting senior citizens in Asia. The company decides to use direct marketing for selling the product. 1.
DBS Bank is launching a new investment product targeting senior citizens in Asia. The company decides to use direct marketing for selling the product.
1. What direct marketing strategy would allow the company early testing and response measurement of the product?
2. Provide the advantages and disadvantages of direct marketing in the context of the banking and financial industry.
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Answer 1 A direct marketing strategy that would allow DBS Bank to conduct early testing and measure ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
