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DC Inc. manufactures large workbenches for industrial use. Recently, DC's sales have been declining because of aggressive pricing by competitors. DC's workbench sells for $850

DC Inc. manufactures large workbenches for industrial use. Recently, DC's sales have been declining because of aggressive pricing by competitors. DC's workbench sells for $850 compared to competitor's price of $810 for a comparable workbench.

Cost data based on sales of 13,000 workbenches:

Actual Quantity Actual Cost
Direct Materials (pounds) 168,000 $3,450,000
Direct Labor (hours) 71,500 1,410,000
Machine setups (# of setups) 880 250,0000
Mechanical assembly (machine hours) 281,250 3,730,000

a. Calculate DC's current profit per unit

b. If DC reduces the price to the market price of $810 per workbench, what is DC's necessary target cost per unit to achieve the current profit margin percentage?

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