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De acuerdo con Prescott & Smith, cules son los tres objetivos bsicos de un programa de inteligencia competitiva (IC)? Grupo de opciones de respuesta Ofrecer

De acuerdo con Prescott & Smith, cules son los tres objetivos bsicos de un programa de inteligencia competitiva (IC)? Grupo de opciones de respuesta Ofrecer una comprensin general de una industria. Identificar las reas de vulnerabilidad de los competidores. Identificar los movimientos que pudiera realizar un competidor con el resultado potencial de poner en peligro la posicin de una compaa en el mercado. Definir la estrategia de la compaa para saber a dnde quiere llegar

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