De Iman Abureid Leads lncied ble Health To Unicom Status With 500 Million Series B "Gen Z nurses, and milerrial nurses are very acfive on social media," Abuzeid says. "Inctuding the use of infuencers is very, very important as part of ourgrow th stategy and our ablity to engage with talent." Three years into the Covid-19 pandemic, the American hed theare sjstem conbinues to face a cibical shotage of nurses. As Abuzeid works of level the hiing playing fied for he d thcare prodessonats, her comparys' new status as a uricom More than one -tird of the nation's hospitals have a nurse vacancy rate that's higher than 10%, and an addional 500,000 maiks a firy step forward in what can be a prohibibvelyinequitable entrepreneurial erviromment. Less than 2% of al RNs are expected to refre by the end of this jear. To keep up with patent demand, hospital execufves have bumed to verume funding werk of femsle founders last year, and less then 1% were to fermale founders of colour. That Abucid is her femporary workers an increasingly pricey alternative as The American Hospital Associafon notes that disuptions caused compary's CEO, and an immigant, too (she was bom to Sudanese parents who were at the fime living in Saud Avabia). by the pandemic have tipled the prices charged by placement frms since January 2020 puts her in rare compeny. But as Base 10 s HIll notes, "ir's 2022 . This should not be as rare of an occurrence as it is." Abuzid agees, but accepts her position as a role model for others. 1 hope that im a proof poirt to everyone who says that Tha's where incredble Hedth comes in. Founded by Dr. Iman Abuzeid and Rome Porfock in 2017, it works as something it can't be done," she says, While advising those who looklike her to "compertmentaliee' the bias in the system and focus like a souped-up Linked ln for nurses. Some 60% of the nation's top-arked hospital systems-including Cedars-Sinaiand on their visions and missions. "And to those who are unfortunately driving some of that bias in the system, at the end of the Baylor Solt \& Wribe-have signed on to the platlom, paging the compeny to lis their open jobs whie incredble's day. Its probably not a good idea to oretook female CEOs or Bladk CEOs. Because theyre driving an enormous amount of proprietary aggoritmm matches the best candidates to the cpen roles. In August, the start-up announced that it has raised an $80 milion Series B round of fundng-a cash intusion good enough bo it is valusion $$1.65 bilion and vaul is CEO. Abueed, into rarelied air. She is one of only a handtu of Beck lemale MoGrath, M 2022 Dr. Iman Abuzeid Leads Incedible Heath To Unicom Status Wht $90 Milion Series B. [Orine] Avalible founders to run a company valued at more than a bilion dollars. with-00-milion-seriesth /2 shthori743d39 e [Accessed September 20e2] The amouncement comes less then a year ater Forbes nemed Incredble Health to its 2021 Next Bilion-Dollar Satups ist: at the ome, the company stood out for is proftitality and the wey it uses madine leaming tectrology to cornect nurses to Answer ALL the questions in this section. beter-paying. pemanert posifions at a faster rate than tradifonal recruifing takes (14 days versis the standard 82 , Abuzeid Question 1 (20 Marks) sarys). Buf while oter dgtal hed comperies are sowing down and tightering ther bels as verure capital and reverues both Consider the informbsion abou Dr Iman Abuceid as presented in the case study. Criscaly disass the charcteristics and leadership functions she has exhibitod. see dedines, incredble is speeding up: the company gew its 2021 revenue by five-fold, which Forbes estmates to be $25 million though Abuzeid decined bocommert on the specificlgure), and is more then 50% higher than last yeer's Question 2 projectons Keeping the D. Abuzeid and leadership theory in mind, cilically discuss the bopical gender nedaled le adership issues. "It we defiritvely wart bo be the market leaders in hedthcare labour, we do need to epand," Abuzeid bold Fates "That's Quesfion 3 According to the case study, Incred ble Health employs 180 workers. Suggest how Dr Abuzeid can successtuly encourage what some of this funding is abou. We do need to contnue to scale from 25 states to the rest of the county. (and] we need empowement and delegation in her organisation. to add more roles beyond nussing. Because doetors and physical therapiss and pharmscists can beneit from this." Question 4 The series B round wes led by Base 10 Patrers as part of its Adrancement lrifatie, a progam that donates 50% of the fund's carried interest to historicaly Black colleges and uriversities. Jamison Hill, a perther at Bese 10, bold Forbes that Ineredble Heath stood out oo him and his colleagues for the wey is mission aliged with theirs-broady, eqanding economicopporturities to those in need-and for the wey the cmpary scores on tree core metrics theylook for in all of ther irwestments: product market itt, operaing in an industy undergoing massive changes, and an eflicien grow th model. "The hospital heatth systems carnot find enough nurses to moet pabert demand. And so there's a real need there," HII says. "We see that in the fact that (hincredble Health is] able to be cashlow poshive. Ther's demonstrating that they're got a sales cycle that is efficiert, that they re able to capture velue for their customers and the economics work." Unike temporary stating makkeplaces (Ike Nomad Health), Incredble Heelth focuses on fling permanent posisons Abuzid says the elfidency her platorm add oo the hring process cestes a winwin for al parfes: heath system execulves save \$2 milion per hosptal per year that woudd otherwise be spent on temporary workers and HR costs, while nurse salaies get bocsted by an arerage of 17%. Whats more, she adds, her compenys sotware ensures that skilled nurses got matched to jpts where theymighth have been orerboved under tradional hiing practices. "Hl youte a heal thcare worker or nurse, you shoudd't have to rely on your cornecions and who you know, or nepotism or anything Ike that bo get the job, "Abuceid sars. "And the amazing thing about technology is that we can lerel the playing field." Exissing ivestors Andreessen Horowitz and Cbvious Ventures also parichated in the round, as did a bevy of new irvestors including health system Kaiser Permanente (an Incre dble Health customer). NBA star Ande lguodala, and Charli and Oixie D'Ameio (of TkTok infuencer tamej, who joined via their 444 Capital Fund. Abuzeid is hoping the sisters massive social meda plaftorms can, in turn, halp bocst incredble Healtis engagement with poterfial astomers