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__________ deals with the flow of products after sale. For instance, the process to follow when a customer returns a defective product or sends a
__________ deals with the flow of products after sale. For instance, the process to follow when a customer returns a defective product or sends a product back to be recycled.
a. | Outbound logistics | |
b. | Inbound logistics | |
c. | Reverse logistics | |
d. | Intermodal logistics | |
e. | Materials handling |
Which of the following is NOT a step in the development of a promotional campaign?
a. | Evaluate effectiveness | |
b. | Identification of target market | |
c. | Define objectives | |
d. | Commercialization | |
e. | Plan implementation |
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