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Debate the following statement: 'Big Data' and the buzz of the so-called 'green marketing' and 'sustainable marketing' are being used nowadays by marketing professionals
Debate the following statement: 'Big Data' and the buzz of the so-called 'green marketing' and 'sustainable marketing' are being used nowadays by marketing professionals to increase the grip and the control of corporations over their consumers/ customers, the real corporate interests are only related to profits, and nor connected to the interests of customers or for the future of the planet' Answer with text and/or attachments:
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Debate For the Statement 1 Manipulation and Exploitation Big Data Companies collect vast amounts of data on consumers analyzing their behavior preferences and buying patterns This data is used to crea...
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Project Management A Managerial Approach
Authors: Jack R. Meredith, Samuel J. Mantel,
7th Edition
470226218, 978-0470226216
