Deborah Roedder John and her colleagues develop and calibrate the idea of Brand Concept Maps. Which of the following is not an accurate description of her paper? Select one: a. Not only is the brand linked to many of these associations, the associations may be linked to each other (for example, being a "World leader in new treatments" may be associated with being seen as having "The best doctors in the world" b. Brand maps for individual consumers can be aggregated up to form brand maps for the market as a whole (or some segment of it) c. Brand names (such as McDonalds) may be associated with a number of characteristics (such as "Value," Fun," "Meals," etc.) d. Brand maps are useful for understanding the nature of beliefs, but they do not provide any insight when we come to understand customer choice