Deceptive advertising is generally defined as advertising that may be interpreted as false or misleading. Deceptive advertising occurs if a reasonable consumer would be misled by the ad. Pufferyvague generalities and obvious exaggerationsis permissible. Ads that appear to be based on factual evidence but in fact are not are deemed deceptive.

Why the ad is deceptive as related to any of the issues noted as i.e., bait-and-switch, claims based on half-truths, etc.

End the answer with a question to validate any concerns.