Deceptive advertising is generally defined as advertising thatmay be inter­preted as false or mis­leading. Deceptive advertisingoccurs if a reasonable consumer would be misled by the ad.Puffery—vague generalities and obvious exaggerations—ispermissible. Ads that appear to be based on factual evidence but infact are not are deemed deceptive.

For this, you are to search the media and find an advertisementyou think is deceptive. Take a screen shot of the ad or post a linkto the media. Then describe why you think the ad is deceptive asrelated to any of the issues noted in the textbook (i.e.,bait-and-switch, claims based on half-truths, etc.). End with aquestion for the class to validate your concerns.