Decide whether you feel raising hotel prices for specific events is good business management or unethical pricing in the Tourism industry. Tourism is the main revenue generator in many areas such as Las Vegas and the badlands of South Dakota.

It's common in Las Vegas for room prices to escalate to three or four times their usual price when events such as the National Finals Rodeo or a World Boxing title fight are on. Likewise with hotels up to 40 or 50 miles from Sturgis, South Dakota, during the three weeks around all of the annual Sturgis Motorcycle Rally events.

• Is this type of hotel room pricing ethical or not? Explain your position.
• If you feel it's not ethical, which of the six types of unethical pricing you examined does it fit in?