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DeciHaegi and other leading manufacturers are experiencing a disruption in international transportation for the lithium batteries that power their e-scooters due to problems with Back

DeciHaegi and other leading manufacturers are experiencing a disruption in international transportation for the lithium batteries that power their e-scooters due to problems with Back Bay Battery, a major battery source. Not only are they unable to meet demand and short-term orders for e-scooters, but they must also consider increasing the prices of their e-scooters to offset increases in pricing for alternative batteries.sions: Focal Firm (You) Negotiate a lower price for the next order of e-scooters from Haegi Feedback on this decision: Veratti can negotiate a lower price for more e-scooters, but this will not address the new consumer option of an e-scooter owned outright. Begin sourcing e-scooters from Finesse instead of Haegi Feedback on this decision: Veratti would experience a switching cost to move to Finesse, which would not necessarily pay off in reduced costs. Increase marketing and promotion efforts and budget Feedback on this decision: Increasing promotion would spur demand for Veratti e-scooters and increase revenue

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