Decision making process ''nestle'' please do not give just the meaning i want the answers relevant to nestle. (if i already give you dislike for previous answer please do not answer here) i need good answers.

Decision Making process:

1· Psychological influences:

. Motivation

. Personality traits: self -image

. Perception the consumer imagery, perceived price perceived quality, perceived risk and consumer can reduce perceived risk

. Explain your attitudes

2-Source of attitude formation

3-Role of personality?