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Decision Making with Relevant Costs at Coca-Cola Values: Option A: Variable Costs $50,000, Fixed Costs $100,000, Expected Revenue $200,000 Option B: Variable Costs $40,000, Fixed
Decision Making with Relevant Costs at Coca-Cola
- Values:
- Option A: Variable Costs $50,000, Fixed Costs $100,000, Expected Revenue $200,000
- Option B: Variable Costs $40,000, Fixed Costs $120,000, Expected Revenue $180,000
- Requirements:
- Calculate the contribution margin for each option.
- Determine the relevant costs for decision-making between Option A and Option B.
- Apply the relevant costs concept to recommend the better option.
- Discuss the qualitative factors that should be considered in the decision-making process.
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