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Decision Making with Relevant Costs at Coca-Cola Values: Option A: Variable Costs $50,000, Fixed Costs $100,000, Expected Revenue $200,000 Option B: Variable Costs $40,000, Fixed

Decision Making with Relevant Costs at Coca-Cola

    • Values:
      • Option A: Variable Costs $50,000, Fixed Costs $100,000, Expected Revenue $200,000
      • Option B: Variable Costs $40,000, Fixed Costs $120,000, Expected Revenue $180,000
    • Requirements:
      1. Calculate the contribution margin for each option.
      2. Determine the relevant costs for decision-making between Option A and Option B.
      3. Apply the relevant costs concept to recommend the better option.
      4. Discuss the qualitative factors that should be considered in the decision-making process.

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