Decision Point: Choosing the Concept

As the assistant brand manager, you need to analyze the three concepts and determine which one would meet the highest consumer need as described in Maslow's hierarchy.

Which one would you choose?

Select an option from the choices below and click Submit.

A product concept that includes having the brand logo prominently displayed

A product concept that includes having proprietary software that enables connecting with other people who have also purchased this tablet

A product concept that includes having the best antivirus software in the industry