Decision Point: Choosing the Type of Advertising Objective Your first task is to set an advertising objective. Remember, your key goals are to build brand preference for your product and to differentiate your product as the safe and natural choice. Decide on the best type of objective for your national campaign. Select an option from the choices below and click Submit.

Persuasive advertising: Reinforce why consumers should choose Enliven as their first choice.

Informative advertising: Let customers know that Enliven is available in local grocery stores.

Reminder advertising: Remind loyal consumers to purchase Enliven.