Decision Point: Consumer Demand

The seaweed chips new product development team has provided a forecast for the estimated demand for the new product. Their forecast includes three sales scenarios: conservative, expected, and optimistic. To optimize production, Umami wants to analyze consumer demand data as soon as possible.

Which supply chain member is the most critical source of consumer demand data?

Select an option from the choices below and click Submit.

Nori suppliers: Utilize data from the nori suppliers to estimate and analyze consumer demand.

Wholesalers: Utilize data from the wholesalers to estimate and analyze consumer demand.

Retailers: Utilize data from the retailers to estimate and analyze consumer demand.