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Decision Point: How You Address Intangibility With the finishes for The Spa chosen, you consider other ways to overcome intangibility. You appreciate that consumers are
Decision Point: How You Address Intangibility With the finishes for The Spa chosen, you consider other ways to overcome intangibility. You appreciate that consumers are hesitant to purchase spa services that they cannot evaluate before consumption. What is the best strategy to address the intangibility of spa services? Select an option from the choices below and click Submit
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