Decision Point: Internal Analysis: Strengths

The strategic management team thinks entering the pod coffee market is the best choice for th but asks you to think about the company's internal strengths and weaknesses before they make decision.

First you decide to look at the company's strengths. Which two of the following four options sugg Holden Evans has an advantage in this market?

Select two options from the choices below, and then click Submit.

Holden Evans' Country Comfort Coffee acquired its strong market share through e advertising in $1986.$

Country Comfort's ground coffee won the "Coffee of the Year" award from Consumer Reports magazine last year.

Because Holden Evans is a large company, it can utilize economies of scale. Because of this, a new product such as pod coffee could compete on price.

Holden Evans is very well known globally as a market leader in cosmetics and skin care products.