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Decision Point: Pricing Your Bookshelf Your next task is to provide a pricing recommendation for the bookshelf system. The product comes with five equal-length finished
Decision Point: Pricing Your Bookshelf Your next task is to provide a pricing recommendation for the bookshelf system. The product comes with five equal-length finished walnut shelves and the hardware to hang the shelves. When assembled, the shelves look like they are floating on the wall. The product strategy team suggests taking into consideration the break- even point in determining the bookshelf system's price. Morgan expects around 2,500 units to be sold this year. Production informs you that the variable costs are $50/unit. Fixed costs are $150,000. What price point do you recommend for the bookshelf system? Select an option from the choices below and click Submit. $90 $130 $110
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