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Decisions Module 3 ( Week 5 & 6 ) : Analyzing Marketing Opportunities Module 4 ( Week 7 & 8 ) : Product & Price

Decisions
Module 3(Week 5 & 6):
Analyzing Marketing Opportunities
Module 4(Week 7 & 8):
Product & Price Decisions
Module 5(Week 9 &10):
Place & Promotion
Like many other professional organizations and businesses, the American Society of Civil Engineers has developed a formal, wntten guideline to help its members make better ethical decisions. This document is a:
behavioral practice
moral ruling
code of ethics
direction of value
principled regulation
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