Deconstruct  business  model of a handicraft e-marketplace selling products of an IT organisation to provide an opportunity to examine the factors which are required to successfully run an international business. Analyse the inputs that impact successful global market expansion. Cover the below points in the report.

1. Executive summary
2. Background to the firm
3. List and explain each part of the business model (Business Canvas Model) you have selected
4. Describe how each of the elements of the business model affects the other elements
5. Identify and explain the critical success factors needed for the firm to succeed internationally. To do this, select one (1) specific country that is not the country of origin of the firm
6. Proposed and justify changes to the business model