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Define a customer-driven marketing strategy. Currently, who is the ideal customer? Clearly explain (1) segment and (2) target market (buyer persona). (2 marks) As CEO

Define a customer-driven marketing strategy. Currently, who is the ideal customer? Clearly explain (1) segment and (2) target market (buyer persona). (2 marks) As CEO of Harley Davidson, would you re-focus your efforts on different segments or markets? Explain (4 marks) Explain in detail how you will provide superior value to this new market. (2 marks)

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