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Define and comprehensively discuss Ries and Trout's Product Ladder, providing insights regarding its uses, features, meaning, and value. Be sure to include in your discussion

Define and comprehensively discuss Ries and Trout's Product Ladder, providing insights regarding its uses, features, meaning, and value. Be sure to include in your discussion an overview and an example of the instrument's importance as a target marketing device in the healthcare industry.

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