Question
Define and describe the concepts of IMC (Integrated Marketing Communications) and RTM (real time marketing). How does this relate to the discussion in the textbook
Define and describe the concepts of IMC (Integrated Marketing Communications) and RTM (real time marketing). How does this relate to the discussion in the textbook of time compression and online vs. offline media and why is this so important in today's media landscape?
Step by Step Solution
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Step: 1
Answer Integrated Marketing Communications IMC is a strategic approach to marketing that aims to unify and coordinate various communication channels and messages to deliver a consistent and cohesive b...
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Step: 2
Step: 3
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Managerial Economics
Authors: Paul Keat, Philip K Young, Steve Erfle
7th edition
0133020266, 978-0133020267
