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Define and distinguish among exposure, attention, and interpretation and discuss how they influence the consumers behavior.
Define and distinguish among exposure, attention, and interpretation and discuss how they influence the consumer’s behavior.
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Exposure in consumer behavior refers to the presentation of information or messages to the consumer through advertisements with the objective of motiv...Get Instant Access to Expert-Tailored Solutions
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International Money and Finance
Authors: Michael Melvin, Stefan C. Norrbin
8th edition
978-8131234136, 123852471, 978-0123852472
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