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Define brand equity. List the four sequential steps used to develop brand equity. Which step is the most difficult
Define brand equity. List the four sequential steps used to develop brand equity. Which step is the most difficult
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Exploring Management
Authors: John R. Schermerhorn, Daniel G. Bachrach
5th edition
978-1119117742, 1119140293, 1119117747, 9781119140290, 978-1119231936
