Define capital projects and explain why both for-profit and nonprofit organizations undertake them.

Identify equity and debt funding sources available for a sport organizations capital projects.

Define and write SMART goals.

Assess whether it is feasible to execute an event.

Clearly define the characteristics of the event experience.

Discuss the elements of a marketing plan.

Distinguish between general obligation, revenue, and special tax bonds.

Compare line-item and program budgets.

Discuss advantages and disadvantages of zero-based versus incremental budgeting.

Identify how the unique marketing elements can influence an event.

Facilities Management class.

Thank you.