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define corporate strategy and discuss it within the global context, addressing the following question: Why do firms need a corporate strategy? What are examples of
define corporate strategy and discuss it within the global context, addressing the following question: Why do firms need a corporate strategy? What are examples of successful global strategies? What are examples of failed global strategies
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General Management Processes And Action
Authors: David A. Garvin
1st Edition
0072432411, 978-0072432411
