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Define CPM, CPC and CPA and discuss two scenarios in which there is tension between advertiser and publisher (one scenario shows that the risk is

Define CPM, CPC and CPA and discuss two scenarios in which there is tension between advertiser and publisher (one scenario shows that the risk is mostly with the advertiser and the second scenario shows that the risk is mostly with the publisher). Discuss

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CPM CPC and CPA are common terms in online advertising 1 CPM Cost Per Mille CPM refers to the cost per thousand impressions In this model advertisers ... blur-text-image

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