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Define cross-price elasticity of demand. Explain how the sign of the coefficient of cross-price elasticity (positive or negative) indicates if the two goods are substitute

Define cross-price elasticity of demand. Explain how the sign of the coefficient of cross-price elasticity (positive or negative) indicates if the two goods are substitute goods or complementary goods

Keat, Paul G., Young, Philip K. and Erfle, Stephen E. Managerial Economics, Seventh Edition; 2013.

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